2 месяца назад
Head of Loyalty - Hotels
Мэтч & Сопровод
Для мэтча с этой вакансией нужен Plus
Описание вакансии
Текст:
TL;DR
Head of Loyalty - Hotels (Hospitality Loyalty): Leading loyalty programs across 350+ pubs, hotels, and accommodation venues with an accent on strategic roadmap development, customer engagement, and commercial performance. Focus on optimizing multi-tiered rewards, managing P&L and ROI, using customer analytics for personalization, and leading cross-functional teams.
Location: Hybrid role based in Melbourne or Sydney, Australia
Company
operates hospitality, retail, drinks, and entertainment brands across Australia, including ALH Hotels, Dan Murphy’s, BWS, and Pinnacle Drinks.
What you will do
- Define and execute the loyalty strategy for ALH Hotels, including a multi-year roadmap for innovation and omnichannel integration across 350+ venues.
- Design and optimize loyalty mechanics and rewards across dining, bars, and gaming touchpoints.
- Own the loyalty program P&L, tracking member growth, ROI, lifetime value, revenue, and visitation.
- Use customer analytics and personalization platforms to develop targeted campaigns and personalized offers across digital and in-venue channels.
- Partner with Venue Management, ALH Operations, Brand Marketing, Digital, Data, and Personalisation teams.
- Lead, mentor, and develop two direct reports while fostering innovation and continuous improvement.
Requirements
- 10+ years of experience in customer strategy, loyalty program management, corporate transformation, or large-scale customer change programs.
- Experience in hospitality, entertainment, gaming, or retail enterprises.
- Strong understanding of complex, multi-tiered loyalty program mechanics and in-venue customer experiences.
- Strong financial literacy and business case development skills, including proven P&L management and program ROI optimization.
- Experience interpreting complex customer data and using advanced analytics and personalization platforms.
- Proven experience leading high-performing teams with strong communication and influencing skills.
Culture & Benefits
- Discount card covering ALH Hotels, BWS, Dan Murphy’s, other Endeavour brands, Woolworths, and BIG W.
- Access to free services supporting physical, mental, and financial wellbeing.
- Learning and development opportunities for professional and career growth.
- Inclusive, flexible, and equal-opportunity workplace focused on safety, sociability, and collaboration.
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