6 дней назад
Senior Marketing Analyst
Мэтч & Сопровод
Для мэтча с этой вакансией нужен Plus
Описание вакансии
Текст:
TL;DR
Senior Marketing Analyst (Marketing Analytics): Evaluating acquisition campaigns and building statistical measurement tools across 48 countries and multiple channels with an accent on incrementality, user acquisition, and marketing budget optimization. Focus on designing A/B tests, forecasting initiative outcomes, improving data pipelines, and refining segmentation and behavioral triggers.
Location: Hybrid in Almaty, Kazakhstan
Company
is a global technology company operating a ride-hailing, freight, delivery, intercity travel, and financial services platform across 48 countries.
What you will do
- Evaluate marketing campaign performance across Google, Meta, TikTok, OOH, and other acquisition channels.
- Build automated tools to improve channel efficiency and user acquisition.
- Design and analyze A/B tests covering messaging, creatives, targeting, and product changes.
- Support marketing budget planning by forecasting outcomes of proposed initiatives.
- Partner with data engineering and marketing teams to improve data pipelines and data quality.
- Provide recommendations for buying optimization, incrementality, user segmentation, and behavioral triggers.
Requirements
- 3+ years of experience in marketing, product, or growth analytics.
- Strong understanding of performance channels and user acquisition.
- Strong SQL skills.
- Python or R experience for statistical modeling, cluster analysis, and data manipulation.
- Hands-on experience with BI tools such as Tableau or Looker.
- Knowledge of statistical analysis, A/B testing, incrementality measurement, attribution modeling, and business communication.
Culture & Benefits
- Mentoring, career consulting, and learning programs.
- International collaboration and participation in the Global Talent Exchange Program.
- Company-wide challenges, awards, sports activities, volunteering, and social impact projects.
- Co-financed language courses and internal speaking clubs.
- Open communication and opportunities for professional development.
Hiring process
- Application review.
- Offer.
- Hiring.
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