1 день назад
Senior User Acquisition Manager (Web)
4 800 - 5 800€
Мэтч & Сопровод
Для мэтча с этой вакансией нужен Plus
Описание вакансии
Текст:
TL;DR
Senior User Acquisition Manager (Web) (Performance Marketing): Planning, executing, and scaling web user acquisition campaigns across Meta, Google Ads, TikTok, and Snapchat with an accent on ROAS optimization, creative testing, and data-driven growth. Focus on dynamic budget allocation, web attribution, LTV and monetization analysis, AI-powered workflow automation, and rapid experimentation in digital health.
Location: Ukraine; hybrid model with 3 days per week in the office
Salary: €4,800–€5,800 gross per month
Company
is a digital health product company building an AI-powered, privacy-first, clinically backed health and fitness app for female health.
What you will do
- Plan, execute, and scale web user acquisition campaigns across Meta, Google Ads, TikTok, and Snapchat.
- Own acquisition strategy, KPIs, budget allocation, bidding models, audience segmentation, and ROAS optimization.
- Build scalable creative testing systems, analyze performance, and replicate winning approaches.
- Analyze LTV, monetization, attribution, web funnels, and campaign performance to identify growth opportunities.
- Use AI tools and automation for reporting, creative analysis, campaign optimization, and recurring workflows.
- Collaborate with analytics, creative, MarTech, and growth teams on requirements, forecasts, and strategic recommendations.
Requirements
- 5+ years of performance marketing or user acquisition experience, preferably in high-growth environments.
- Expertise managing Meta Ads and/or Google Ads campaigns at scale, plus hands-on experience with TikTok Ads and/or Snapchat Ads.
- Experience managing significant monthly budgets and optimizing for ROAS, CPA, and LTV.
- Strong understanding of web attribution, tracking, analytics platforms, and BI tools such as Looker, Tableau, or Power BI.
- Ability to analyze data using SQL and/or advanced Excel or Google Sheets, conduct market research, and perform competitor analysis.
- Upper-intermediate or advanced English proficiency and availability for hybrid work in Ukraine with 3 office days per week.
Nice to have
- Experience in healthtech, wellness, or other strictly regulated industries.
Culture & Benefits
- Mission-led, product-driven environment focused on ownership, constructive debate, and purposeful delivery.
- Paid holiday, sick leave, and female health leave.
- Enhanced parental leave and pay for maternity, paternity, same-sex, and adoptive parents.
- Professional growth through learning support and work on digital health outcomes.
- Five-week fully paid sabbatical after five years, plus Flo Premium, health, pension, and wellbeing benefits.
- Annual salary reviews and eligibility for a performance incentive scheme.
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