2 ΠΌΠ΅ΡΡΡΠ° Π½Π°Π·Π°Π΄
Senior User Acquisition Manager (Web)
4Β 800 - 5Β 800β¬
ΠΡΡΡ & Π‘ΠΎΠΏΡΠΎΠ²ΠΎΠ΄
ΠΠ»Ρ ΠΌΡΡΡΠ° Ρ ΡΡΠΎΠΉ Π²Π°ΠΊΠ°Π½ΡΠΈΠ΅ΠΉ Π½ΡΠΆΠ΅Π½ Plus
ΠΠΏΠΈΡΠ°Π½ΠΈΠ΅ Π²Π°ΠΊΠ°Π½ΡΠΈΠΈ
Π’Π΅ΠΊΡΡ:
TL;DR
Senior User Acquisition Manager (Web) (Performance Marketing): Planning, executing, and scaling web user acquisition campaigns across Meta, Google Ads, TikTok, and Snapchat with an accent on ROAS optimization, creative testing, and data-driven growth. Focus on dynamic budget allocation, web attribution, LTV and monetization analysis, AI-powered workflow automation, and rapid experimentation in digital health.
Location: Ukraine; hybrid model with 3 days per week in the office
Salary: β¬4,800ββ¬5,800 gross per month
Company
is a digital health product company building an AI-powered, privacy-first, clinically backed health and fitness app for female health.
What you will do
- Plan, execute, and scale web user acquisition campaigns across Meta, Google Ads, TikTok, and Snapchat.
- Own acquisition strategy, KPIs, budget allocation, bidding models, audience segmentation, and ROAS optimization.
- Build scalable creative testing systems, analyze performance, and replicate winning approaches.
- Analyze LTV, monetization, attribution, web funnels, and campaign performance to identify growth opportunities.
- Use AI tools and automation for reporting, creative analysis, campaign optimization, and recurring workflows.
- Collaborate with analytics, creative, MarTech, and growth teams on requirements, forecasts, and strategic recommendations.
Requirements
- 5+ years of performance marketing or user acquisition experience, preferably in high-growth environments.
- Expertise managing Meta Ads and/or Google Ads campaigns at scale, plus hands-on experience with TikTok Ads and/or Snapchat Ads.
- Experience managing significant monthly budgets and optimizing for ROAS, CPA, and LTV.
- Strong understanding of web attribution, tracking, analytics platforms, and BI tools such as Looker, Tableau, or Power BI.
- Ability to analyze data using SQL and/or advanced Excel or Google Sheets, conduct market research, and perform competitor analysis.
- Upper-intermediate or advanced English proficiency and availability for hybrid work in Ukraine with 3 office days per week.
Nice to have
- Experience in healthtech, wellness, or other strictly regulated industries.
Culture & Benefits
- Mission-led, product-driven environment focused on ownership, constructive debate, and purposeful delivery.
- Paid holiday, sick leave, and female health leave.
- Enhanced parental leave and pay for maternity, paternity, same-sex, and adoptive parents.
- Professional growth through learning support and work on digital health outcomes.
- Five-week fully paid sabbatical after five years, plus Flo Premium, health, pension, and wellbeing benefits.
- Annual salary reviews and eligibility for a performance incentive scheme.
ΠΡΠ΄ΡΡΠ΅ ΠΎΡΡΠΎΡΠΎΠΆΠ½Ρ: Π΅ΡΠ»ΠΈ ΡΠ°Π±ΠΎΡΠΎΠ΄Π°ΡΠ΅Π»Ρ ΠΏΡΠΎΡΠΈΡ Π²ΠΎΠΉΡΠΈ Π² ΠΈΡ ΡΠΈΡΡΠ΅ΠΌΡ, ΠΈΡΠΏΠΎΠ»ΡΠ·ΡΡ iCloud/Google, ΠΏΡΠΈΡΠ»Π°ΡΡ ΠΊΠΎΠ΄/ΠΏΠ°ΡΠΎΠ»Ρ, Π·Π°ΠΏΡΡΡΠΈΡΡ ΠΊΠΎΠ΄/ΠΠ, Π½Π΅ Π΄Π΅Π»Π°ΠΉΡΠ΅ ΡΡΠΎΠ³ΠΎ - ΡΡΠΎ ΠΌΠΎΡΠ΅Π½Π½ΠΈΠΊΠΈ. ΠΠ±ΡΠ·Π°ΡΠ΅Π»ΡΠ½ΠΎ ΠΆΠΌΠΈΡΠ΅ "ΠΠΎΠΆΠ°Π»ΠΎΠ²Π°ΡΡΡΡ" ΠΈΠ»ΠΈ ΠΏΠΈΡΠΈΡΠ΅ Π² ΠΏΠΎΠ΄Π΄Π΅ΡΠΆΠΊΡ. ΠΠΎΠ΄ΡΠΎΠ±Π½Π΅Π΅ Π² Π³Π°ΠΉΠ΄Π΅ β