Head Of Product Marketing (Core)

Location: Worldwide; remote or hybrid with flexible hours across international teams

Company

hirify.global develops digital mining products, hashrate upgrades, a marketplace, and services for a global user base.

What you will do

• Define and execute the global marketing strategy for hirify.global’s core mining products.
• Develop positioning, messaging, value propositions, and marketing plans across the product portfolio.
• Own end-to-end go-to-market strategies for launches, feature releases, pricing updates, and strategic initiatives.
• Optimize the commercial funnel across acquisition, CRM, retention, brand, and product marketing.
• Lead an international marketing organization spanning performance marketing, CRM, brand, content, SEO, community, partnerships, and product marketing.
• Use customer insights, market research, analytics, and competitive positioning to identify and prioritize growth opportunities.

Requirements

• 8+ years of experience in marketing, growth, product marketing, or go-to-market roles.
• 3+ years leading marketing teams in a high-growth technology company.
• Experience building and executing global marketing strategies and launching products across multiple international markets.
• Strong commercial and analytical skills, including CAC, LTV, pricing, retention, revenue growth, and funnel economics.
• Experience leading product launches, integrated campaigns, and cross-functional marketing organizations.
• Experience with fintech, crypto, Web3, digital financial products, global B2C products, marketplaces, loyalty programs, subscriptions, or investment platforms.

Culture & Benefits

• Remote or hybrid work with flexible hours across international teams.
• Support for courses, conferences, and English learning with up to 100% coverage.
• Up to 20 vacation days, 8 company holidays, and 5 personal days per year.
• Structured performance reviews, team awards, and recognition programs.
• International team retreats, including company apartments in Cyprus.