2 months ago
Product Marketing Manager (Defense & Security)
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Job description
Text:
TL;DR
Product Marketing Manager (Defense & Security): Developing market-leading positioning, messaging, and go-to-market strategies for training, simulation, and digital solutions with an accent on military readiness and force modernization. Focus on translating complex technical capabilities into mission-focused value propositions for defense ministries, government agencies, and NATO forces.
Location: Montreal (St. Laurent)
Company
is a global leader in simulation and training for critical operations, leveraging advanced technologies to support military and aviation readiness worldwide.
What you will do
- Develop differentiated positioning, messaging, and thought leadership for the global defense and security landscape.
- Create go-to-market strategies aligned with long defense procurement cycles and government acquisition frameworks.
- Support Business Development and Capture teams with market intelligence, win themes, and sales enablement content.
- Analyze geopolitical, operational, and technological trends to inform product strategy and investment priorities.
- Collaborate with Product Management and Engineering to launch new simulation and digital transformation capabilities.
- Maintain deep understanding of defense customer challenges and evolving readiness needs through stakeholder engagement.
Requirements
- 5+ years of experience in product marketing, business development, or capture management within the defense, aerospace, or security sectors.
- Demonstrated understanding of defense acquisition processes and government contracting environments.
- Experience marketing defense technology, simulation, training systems, or aerospace solutions.
- Strong expertise in market segmentation, competitive analysis, and value proposition development.
- Proven ability to create executive presentations and customer-facing collateral.
- Advanced proficiency in Microsoft PowerPoint and Excel.
Nice to have
- Familiarity with military training environments, readiness requirements, and Concepts of Operation (CONOPS).
- Understanding of multi-domain operations (air, land, maritime, cyber, space).
- Bilingual proficiency in French and English.
Culture & Benefits
- Comprehensive Group Insurance and Telemedicine.
- Employee Stock Purchase Plan and Group RRSP.
- Pension Plan (Defined Benefit Plan).
- Sabbatical Leave and Flex Time.
- Enhanced Parental Leave and Employee and Family Assistance Program.
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