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2 months ago

Product Marketing Manager (Defense & Security)

Work format
onsite
Work type
fulltime
Grade
senior
English
c1
Country
Canada
This vacancy is from Hirify.Global listVacancy from Hirify Global, list of international tech companies
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Job description

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TL;DR
Product Marketing Manager (Defense & Security): Developing market-leading positioning, messaging, and go-to-market strategies for training, simulation, and digital solutions with an accent on military readiness and force modernization. Focus on translating complex technical capabilities into mission-focused value propositions for defense ministries, government agencies, and NATO forces.

Location: Montreal (St. Laurent)

Company

hirify.global is a global leader in simulation and training for critical operations, leveraging advanced technologies to support military and aviation readiness worldwide.

What you will do

  • Develop differentiated positioning, messaging, and thought leadership for the global defense and security landscape.
  • Create go-to-market strategies aligned with long defense procurement cycles and government acquisition frameworks.
  • Support Business Development and Capture teams with market intelligence, win themes, and sales enablement content.
  • Analyze geopolitical, operational, and technological trends to inform product strategy and investment priorities.
  • Collaborate with Product Management and Engineering to launch new simulation and digital transformation capabilities.
  • Maintain deep understanding of defense customer challenges and evolving readiness needs through stakeholder engagement.

Requirements

  • 5+ years of experience in product marketing, business development, or capture management within the defense, aerospace, or security sectors.
  • Demonstrated understanding of defense acquisition processes and government contracting environments.
  • Experience marketing defense technology, simulation, training systems, or aerospace solutions.
  • Strong expertise in market segmentation, competitive analysis, and value proposition development.
  • Proven ability to create executive presentations and customer-facing collateral.
  • Advanced proficiency in Microsoft PowerPoint and Excel.

Nice to have

  • Familiarity with military training environments, readiness requirements, and Concepts of Operation (CONOPS).
  • Understanding of multi-domain operations (air, land, maritime, cyber, space).
  • Bilingual proficiency in French and English.

Culture & Benefits

  • Comprehensive Group Insurance and Telemedicine.
  • Employee Stock Purchase Plan and Group RRSP.
  • hirify.global Pension Plan (Defined Benefit Plan).
  • Sabbatical Leave and Flex Time.
  • Enhanced Parental Leave and Employee and Family Assistance Program.

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