Programmatic Specialist (Planning)

TL;DR

Programmatic Specialist (Planning) (Marketing): Media plan preparation and campaign activation for global brands with an accent on programmatic strategy and raw data analysis. Focus on developing actionable recommendations, overseeing campaign implementation, and coordinating between activation and client service teams.

Location: Hybrid (Poland). Residency in Warsaw, Krakow, or Poznan is required.

Salary: 5 167 zł - 9 167 zł PLN

Company

AI-driven media operating unit of WPP, helping leading brands navigate growth through data and intelligence.

What you will do

• Prepare media plans aligned with agreed strategies.
• Develop and deliver materials for campaign activation.
• Create reports and PCA presentations.
• Serve as the primary point of contact for activation and client service teams.
• Oversee the proper implementation of programmatic campaigns.

Requirements

• 2+ years of experience in planning and managing programmatic campaigns.
• Fluency in English.
• Ability to analyze raw data and generate actionable recommendations.
• Proficiency in Microsoft Excel and Google Sheets.
• Residency in Warsaw, Krakow, or Poznan.

Culture & Benefits

• Hybrid work model with two days per week in the office.
• Access to internal learning platforms, certifications, and training sessions.
• Medical care and sports card via Medicover.
• Life insurance and funding for English language learning.
• Employee mental health awareness day.