Director, Asia Publishing (Gaming)

Company

hirify.global develops and publishes major interactive entertainment franchises, including Call of Duty.

What you will do

• Own market intelligence across Greater China and other Asian markets, covering player behavior, competition, platforms, genres, and regulatory developments.
• Develop product evaluation frameworks and localization and culturalization practices for Chinese-language markets.
• Lead publishing planning and execution with local partners, regional marketing teams, agencies, and internal stakeholders.
• Coordinate marketing budget forecasting, tracking, reconciliation, asset approvals, KPI reporting, and performance analysis for major game launches.
• Represent the region in cross-functional discussions with headquarters and maintain executive relationships with agencies and platform partners.

Requirements

• 10+ years of experience in game publishing, marketing, product management, or a related function.
• Strong knowledge of the gaming ecosystem, platforms, consumer behavior, and regulatory environment in Greater China and other Asian markets.
• Hands-on experience managing international IP through the publishing lifecycle in Greater China.
• Experience working with or managing external agencies and local publishing partners.
• Native Mandarin and fluent business English required.
• Ability to collaborate effectively across cultures and time zones with strong communication and interpersonal skills.

Culture & Benefits

• Work at the intersection of local market execution and global publishing strategy.
• Collaborate with international partners, regional marketing teams, agencies, and headquarters functions.
• Influence the launch strategy of a globally recognized AAA gaming franchise.