updated 2 months ago
CAA Cluster Lead
Vacancy from Hirify Global, list of international tech companiesPlus is required to make matches and apply
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Job description
Text:
TL;DR
CAA Cluster Lead (Marketing Strategy): Leading marketing strategy, planning, and implementation across CAA markets with an accent on payment volume growth, client marketing, sponsorships, and agency partnerships. Focus on prioritizing regional investments, measuring campaign effectiveness and MROI, managing budgets, and translating market insights into strategic recommendations.
Location: Hybrid in Almaty, Kazakhstan; office attendance expectations will be confirmed by the Hiring Manager.
Company
is a global payments technology company facilitating transactions between consumers, merchants, financial institutions, and government entities in more than 200 countries and territories.
What you will do
- Lead marketing strategy, planning, and implementation across CAA markets and countries.
- Develop strategic marketing, communication, client co-op, sponsorship, and promotional plans aligned with business objectives.
- Manage regional marketing investments, budgets, external agencies, contracts, and campaign delivery.
- Analyze payment trends, market opportunities, cardholder behavior, competitors, and marketing effectiveness, including MROI and KPI performance.
- Support issuer and merchant clients through marketing consulting, value-added services, and marketing-in-kind solutions.
- Build relationships across leadership, Sales, Product, Acceptance, clients, agencies, and global marketing teams while coaching the CAA marketing team.
Requirements
- 15+ years of senior marketing experience, preferably in FMCG, banking and financial services, or high-tech industries.
- Experience with global or regional senior marketing responsibility across multiple channels and businesses.
- Strong record managing external agencies and developing through-the-line campaign materials.
- Strong business acumen, P&L management experience, strategic thinking, analytical skills, and understanding of quantitative models.
- Exceptional leadership, communication, negotiation, relationship management, and presentation skills.
- Ability to work effectively across cultures and influence stakeholders in a matrixed organization.
Culture & Benefits
- Hybrid work arrangement with office attendance expectations set by the Hiring Manager.
- Opportunity to create impact at scale in global payments technology.
- Collaboration across regional, country-level, hub, and global teams.
- Coaching, support, and formal training development for the marketing team.
- Work in a fast-changing, multicultural environment.
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