CAA Cluster Lead

Location: Hybrid in Almaty, Kazakhstan; office attendance expectations will be confirmed by the Hiring Manager.

Company

hirify.global is a global payments technology company facilitating transactions between consumers, merchants, financial institutions, and government entities in more than 200 countries and territories.

What you will do

• Lead marketing strategy, planning, and implementation across CAA markets and countries.
• Develop strategic marketing, communication, client co-op, sponsorship, and promotional plans aligned with business objectives.
• Manage regional marketing investments, budgets, external agencies, contracts, and campaign delivery.
• Analyze payment trends, market opportunities, cardholder behavior, competitors, and marketing effectiveness, including MROI and KPI performance.
• Support issuer and merchant clients through marketing consulting, value-added services, and marketing-in-kind solutions.
• Build relationships across hirify.global leadership, Sales, Product, Acceptance, clients, agencies, and global marketing teams while coaching the CAA marketing team.

Requirements

• 15+ years of senior marketing experience, preferably in FMCG, banking and financial services, or high-tech industries.
• Experience with global or regional senior marketing responsibility across multiple channels and businesses.
• Strong record managing external agencies and developing through-the-line campaign materials.
• Strong business acumen, P&L management experience, strategic thinking, analytical skills, and understanding of quantitative models.
• Exceptional leadership, communication, negotiation, relationship management, and presentation skills.
• Ability to work effectively across cultures and influence stakeholders in a matrixed organization.

Culture & Benefits

• Hybrid work arrangement with office attendance expectations set by the Hiring Manager.
• Opportunity to create impact at scale in global payments technology.
• Collaboration across regional, country-level, hub, and global teams.
• Coaching, support, and formal training development for the marketing team.
• Work in a fast-changing, multicultural environment.