Consumer Product Business Operations Lead (Gamedev)

TL;DR

Consumer Product Business Operations Lead (Gamedev): Driving the commercial strategy and execution for merchandise business across B2B and B2C channels in China with an accent on retail expansion and P&L management. Focus on building sustainable regional footprints, managing key partnerships, and integrating physical products with digital IP to enhance player engagement.

Location: Must be based in China

Company

A player-focused game development studio known for creating world-class titles like League of Legends.

What you will do

• Manage day-to-day commercial operations across e-commerce platforms like Tmall, JD, and Douyin.
• Lead business development efforts to unlock new retail partnerships and expand offline presence.
• Define and execute annual and quarterly business plans across all sales channels.
• Manage relationships with strategic domestic partners and coordinate events aligned with game beats.
• Collaborate with marketing and creative teams to ensure integrated campaigns hit ROI objectives.
• Analyze performance data to drive agile optimizations in sales conversion and channel health.

Requirements

• Bachelor’s degree or above
• 8+ years of experience in B2B, key accounts, or B2C retail management
• Strong understanding of China’s IP consumer products commerce ecosystem
• Excellent communication skills in both English and Chinese (C1 level)
• Proven track record in leading retail campaigns
• Proficiency in Microsoft Office Suite

Nice to have

• Experience with collectible toys or IP-driven consumer products
• Strong network in offline retail distribution
• Passion for games and a player-centric mindset

Culture & Benefits

• Supportive environment focused on professional growth and challenging conventions
• Opportunity to work on high-impact commercial initiatives for a global gaming brand
• Collaborative team culture emphasizing player empathy and teamwork