User Acquisition Manager (Mobile Marketing)

TL;DR

User Acquisition Manager (Mobile Marketing): Scaling UA for a utility app suite with an accent on paid campaigns, ASO strategy, and data-driven optimization. Focus on managing seven-figure monthly budgets, optimizing LTV and payback, and building AI-driven workflows for reporting and testing.

Location: Remote (Global)

Company

hirify.global is a remote-first technology company that creates the EarnOS platform and reward-based apps, allowing users to monetize their mobile activities.

What you will do

• Plan and optimize UA campaigns across Meta, Google, TikTok, and programmatic DSPs for the utility app suite.
• Manage daily UA execution, focusing on pacing, spend efficiency, and KPIs such as CPI, CPA, and subscriber LTV.
• Own the ASO strategy, including keyword research and store listing optimization to increase competitive visibility.
• Collaborate with creative teams to develop and test ad concepts tailored to both IAA and subscription models.
• Analyze campaign performance using Mixpanel, Google Analytics, and Singular to uncover actionable insights.
• Identify and test new growth channels and strategies to scale the user base of the utility suite.

Requirements

• 1-4 years of hands-on experience in mobile app UA managing seven-figure monthly budgets.
• Proven ability to scale UA efficiently in mobile-first environments.
• Strong expertise in ASO, including keyword strategy and competitive positioning in generic app categories.
• Proficiency in Excel/Sheets and analytics tools like Mixpanel, Google Analytics, Looker, Tableau, and Singular.
• AI-native approach: ability to build and iterate on AI-driven workflows for reporting and ASO monitoring.
• Experience with MMPs and performance marketing attribution.

Nice to have

• Exposure to both ad-monetized (IAA) and subscription-based monetization models.

Culture & Benefits

• 100% remote-first global work environment.
• Competitive compensation package and participation in the company's equity plan for full-time members.
• Open PTO, generous company holidays, and dedicated Wellness Days.
• Weekly "Get Stuff Done Days" (Wednesdays) with no scheduled meetings.
• Recognition and rewards through Bonusly and virtual social activities.