Consumer Data Platform & Marketing Activation Lead (Salesforce)

Location: London, United Kingdom

Company

hirify.global is a global technology company focused on products and solutions that support collaboration, productivity, and continuity.

What you will do

• Architect consumer data strategies and establish a shared consumer data model across Marketing, Technology, Brands, and Analytics.
• Design advanced audience segmentations and personalized customer journeys to improve retention and lifetime value.
• Act as the primary Consumer Data Platform subject matter expert and enable safe self-service for non-technical business users.
• Manage the end-to-end creation, optimization, and delivery of audience segments to marketing automation, paid media, and web personalization destinations.
• Monitor segment performance, campaign relevance, data flows, and platform insights while troubleshooting activation issues with vendors.
• Define global taxonomies, naming conventions, data catalogs, audience-building guidelines, and governance processes.

Requirements

• 5+ years of experience with Consumer Data Platforms, marketing technologies, or related fields.
• Strong understanding of consumer data models, unified consumer views, and consumer lifecycles in the retail industry.
• Ability to translate business needs into data-driven solutions, strategies, and actionable user stories.
• Experience with data governance, consent management, and privacy regulations for first-party marketing data.
• Familiarity with marketing performance analysis, reporting, and analytics tools.
• Ability to collaborate across technical and business teams and align globally distributed stakeholders.

Nice to have

• Experience with Salesforce Data Cloud and Salesforce Marketing Cloud.
• Salesforce Data Cloud or Salesforce Marketing Cloud certifications.
• Experience using AI-driven methodologies to scale personalized experiences and support growth.

Culture & Benefits

• Inclusive, collaborative environment built around openness, teamwork, continuous improvement, and responsible decision-making.
• Flexible working environments and benefits packages that vary by location.
• Support for physical, financial, emotional, intellectual, and social wellbeing.
• Commitment to equality, diversity, and environmental responsibility.