Consumer Data Platform & Marketing Activation Lead (MarTech)

TL;DR

Consumer Data Platform & Marketing Activation Lead (MarTech): Architecting consumer data strategies and orchestrating complex audience segmentations to drive global business growth with an accent on data-driven consumer experiences and platform activation. Focus on building unified consumer views, implementing Salesforce Data Cloud, and ensuring rigorous data governance across global markets.

Location: London, United Kingdom (Hybrid)

Company

hirify.global is a global leader in consumer electronics and peripherals, focused on creating a positive global impact through flexible and innovative work environments.

What you will do

• Drive a data-driven culture by establishing a unified consumer data model across marketing, technology, and brand stakeholders.
• Orchestrate personalized customer journeys using advanced segmentation to improve retention and Lifetime Value (LTV).
• Manage end-to-end audience segment creation and delivery to Marketing Automation, Paid Media, and Web Personalization destinations.
• Act as the primary CDP subject matter expert, developing frameworks and rules that allow non-technical teams to self-serve.
• Govern first-party data to ensure accuracy, compliance with privacy regulations, and strict consent management.
• Standardize global taxonomy and naming conventions to maintain a single source of truth across the enterprise.

Requirements

• Proven experience (5+ years) in Consumer Data Platforms (CDP) and Marketing Technologies.
• Deep familiarity with consumer data models and the consumer lifecycle within the retail industry.
• Solid understanding of data governance, consent management, and first-party data privacy regulations.
• Strong ability to translate complex business requirements into actionable technical user stories.
• Proficiency in marketing performance analysis and reporting using various analytics tools.
• Must be based in or be able to work from London, UK under a hybrid work model.

Nice to have

• Experience and certifications in Salesforce Data Cloud and Salesforce Marketing Cloud.
• Knowledge of AI-driven methodologies to scale personalized consumer experiences.
• Strategic thinking mindset with a strong bias for action and attention to detail.

Culture & Benefits

• Hybrid work model allowing for a mix of remote and on-premises work.
• Inclusive, global company culture that celebrates diversity and authenticity.
• Comprehensive and competitive benefits packages designed for flexibility.
• Strong focus on holistic wellbeing, including physical, financial, emotional, and social health.