Head of Marketing (AI)
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Описание вакансии
TL;DR
Head of Marketing (AI/B2B SaaS): Building the end-to-end marketing function for an autonomous AI agent platform targeting the US market with an accent on strategy, positioning, and go-to-market execution. Focus on driving high-quality pipeline, optimizing the product funnel, and designing agentic AI workflows for marketing automation.
Location: Fully remote with no geographic restrictions
Company
A product startup developing autonomous AI agents that take ownership of complete business processes for the US B2B market.
What you will do
- Define market positioning, ICP, and value propositions specifically for US B2B segments.
- Design and launch GTM strategies for both self-serve and sales-led motions.
- Drive demand and pipeline via paid acquisition, SEO, AEO/GEO, content, and ABM.
- Optimize the product funnel, focusing on activation, trial-to-paid conversion, and retention.
- Manage full-funnel analytics and attribution, owning CAC, LTV, and ARR contributions.
- Coordinate external agencies and implement AI agents to automate routine marketing tasks.
Requirements
- At least 2 years of experience marketing products in the US with personal ownership of budget and metrics.
- Deep understanding of B2B SaaS, including subscription models and long sales cycles.
- Ability to run the full cycle from positioning and GTM to account expansion.
- Native-level English copywriting skills.
- Proficiency with GA4, GTM, attribution models, and unit economics.
- Experience designing agentic AI workflows for operational tasks.
Nice to have
- Experience launching an AI or SaaS product in the US market from scratch.
- Practical, hands-on AEO and GEO experience.
- Expertise in Product-led growth (PLG).
- Previous experience in marketing team management.
Culture & Benefits
- Fully remote work environment with no geographic restrictions.
- Flexible schedule with performance evaluated based on outcomes.
- Full autonomy and ownership over strategy, budget, and team building.
- Direct collaboration with the founder for rapid decision-making.
- Corporate training and travel opportunities to industry conferences.
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