B2B Content Lead (Web3)

TL;DR

B2B Content Lead (Web3): Creating selling materials and institutional content for banks, EMIs, and PSPs to build on hirify.global infrastructure with an accent on pitch decks, RFP responses, and compliance-cleared documentation. Focus on merging fintech and Web3 narratives to drive institutional deal flow and establishing a scalable content-compliance framework.

Location: Remote (must be based in the EU, EU timezone)

Company

hirify.global is a fintech company founded in 2014 focused on making crypto accessible to millions of users through trusted payment methods and institutional infrastructure.

What you will do

• Develop core selling materials including RFPs, pitch decks, proposals, and one-pagers for institutional buyers.
• Collaborate directly with CBDO and sales leadership to translate deal needs into proactive deliverables.
• Produce data-backed case studies and insight-driven content in coordination with the data team.
• Create broader B2B content such as industry articles, landing pages, and executive LinkedIn presence.
• Manage the compliance review workflow to ensure all external claims are legally cleared per jurisdiction.
• Maintain a centralized, versioned library of all compliance-cleared sales materials.

Requirements

• 4-6+ years of B2B content experience in fintech, payments, or crypto.
• Proven track record of creating RFPs and pitch decks for institutional financial audiences (banks, PSPs).
• Deep understanding of the convergence between fintech and Web3, including stablecoins, custody, and settlement.
• Experience shipping content through strict legal or compliance review frameworks.
• Native-level English proficiency and domain fluency in financial infrastructure.
• Must be based in the EU.

Nice to have

• Background in B2B sales.
• Working literacy in MiCA, PSD2, or adjacent licensing frameworks.
• Experience at a payments or banking-infrastructure company selling to institutions.
• Data-journalism or research-report experience.
• Proficiency in a second EU language.

Culture & Benefits

• Remote-first environment with high autonomy to build the content function from the ground up.
• Direct access to senior decision-makers, reporting to the CMO and working daily with the CBDO.
• Budgeted attendance at major EU fintech and crypto conferences annually.
• Competitive salary and bi-annual performance bonuses.
• Professional development budget and health insurance after the probation period.
• Stable, profitable, and bootstrapped company with significant YoY growth.

Hiring process

• Initial interview with Head of HR regarding motivation and experience.
• Practical pitch-writing assessment for shortlisted candidates.
• Portfolio deep-dive and interview with the CMO.
• Final alignment conversation with the CBDO.
• Reference checks through previous employers.