Media Buyer (DTC)

TL;DR

Media Buyer (DTC): Managing and scaling performance marketing campaigns for a high-growth health and wellness brand with an accent on Meta Ads, funnel optimization, and data-driven scaling. Focus on identifying high-leverage opportunities across creative and audience segments to drive profitable ROAS.

Location: Must be based in Philippines, Indonesia, Malaysia, or Thailand

Company

A high-growth DTC Health & Wellness brand scaling high-quality supplement products to over $100M in annual sales.

What you will do

• Identify gaps in account structure, targeting, and bid strategies to optimize Meta campaigns.
• Conduct proactive market and competitor research to identify untapped niches and high-performing creative formats.
• Optimize the post-click experience, including landing pages, VSL funnels, and upsell paths to maximize CVR and AOV.
• Analyze ROAS and performance using advanced Google Sheets (VLOOKUPs, pivot tables) to translate data into growth insights.
• Coordinate with Creative, Compliance, and Product teams to ensure ad reliability and high video throughput.
• Manage day-to-day campaign monitoring, scaling, and rotation of high-performing ads.

Requirements

• At least 4 years of relevant experience as a media buyer working with DTC brands.
• Must be based in Philippines, Indonesia, Malaysia, or Thailand.
• Strong proficiency in managing ad budgets, manual bid strategies, and complex campaign architectures.
• Analytical mindset with the ability to define 'good performance' by triangulating multiple data sources.
• Strong project management and coordination skills to collaborate across departments.
• High level of commitment and strong work ethic aligned with a mission-driven growth culture.

Culture & Benefits

• Opportunity to contribute to a brand scaling from 9 to 10 figures in revenue.
• Remote-first work environment.
• Collaborative culture working closely with Growth Strategists and specialized measurement teams.
• Mission-driven focus on improving consumer health through innovative products.