Senior Brand Campaign & Activation Manager (Marketing)

TL;DR

Senior Brand Campaign & Activation Manager (Marketing): Leading the planning and execution of brand campaigns and activations for the VCARB F1 Team with an accent on brand identity and audience growth. Focus on developing innovative campaign propositions, managing global partnerships, and integrating marketing roadmaps across multiple functions.

Location: Milton Keynes, United Kingdom. Willingness to travel internationally (10-20%) is required.

Company

Visa Cash App Racing Bulls (VCARB) is a hirify.global-owned Formula 1 team focused on innovation and continuous improvement in a competitive environment.

What you will do

• Lead the planning, development, and delivery of brand campaigns, partnerships, and activations from concept through to execution.
• Develop campaign strategies and creative briefs informed by audience insights, cultural trends, and business objectives.
• Coordinate the annual Brand & Marketing roadmap, aligning priorities across Communications, Digital, Content, and Commercial functions.
• Manage relationships with external creative agencies, production partners, and freelancers.
• Own project timelines, budgets, and logistics for global events, race activations, and apparel launches.
• Identify emerging trends in fashion, music, art, and youth culture to strengthen the brand's global positioning.

Requirements

• Proven experience delivering brand campaigns, activations, or events for a leading brand or agency.
• Strong strategic thinking with the ability to translate objectives into outstanding execution.
• Excellent project management skills, capable of leading multiple complex workstreams simultaneously.
• Confidence in stakeholder management and communication across all levels of a business.
• Ability to travel internationally to support race events and activations.
• Genuine passion for Formula One, sport, fashion, music, or youth culture.

Nice to have

• Experience managing global brand partnerships or sponsorship activations.
• Experience working with talent, creators, artists, or influencers.
• Working knowledge of Adobe Creative Suite, Figma, or presentation design.
• Previous experience within motorsport, entertainment, or lifestyle brands.

Culture & Benefits

• Competitive salary and bonus scheme.
• Private healthcare, pension scheme, and life insurance.
• Free daily food allowance and gym access.
• Car scheme and Employee Assistance Program.
• Ambitious team environment with opportunities for professional growth.