B2B Content Manager (Healthtech)

TL;DR

B2B Content Manager (Healthtech): Developing high-impact messaging and partner-facing content for employer, health plan, and broker relationships with an accent on cross-channel campaigns and sales collateral. Focus on driving end-to-end production of high-converting assets and optimizing content performance using data and AI tools.

Location: Must be based in the United States (excluding Hawaii)

Compensation: $118,000 – $136,000

Company

A remote-first healthtech company dedicated to providing evidence-based, compassionate mental healthcare and reducing stigma.

What you will do

• Develop high-impact messaging for employer, health plan, provider, and broker partners.
• Drive end-to-end production of partner-facing content including landing pages, case studies, and sales collateral.
• Collaborate with creative and product marketing teams to execute cross-channel campaigns.
• Measure content effectiveness and implement adjustments to optimize performance.
• Balance feedback from multiple stakeholders to ensure messaging alignment.
• Utilize AI tools to optimize content quality and efficiency.

Requirements

• Must be based in the United States (excluding Hawaii)
• 5+ years of related professional experience.
• Strong portfolio of marketing content samples.
• Proven experience working with cross-functional teams to meet objectives.
• Experience measuring content effectiveness and optimizing performance.
• Experience balancing stakeholder feedback and using AI tools for content optimization.

Nice to have

• 1+ years of experience at a high-growth startup.
• 1+ years of experience in healthtech or highly regulated industries.
• 1+ years of experience writing buyer-facing content for B2B marketing.
• Experience with B2B2C marketing or employer benefits.

Culture & Benefits

• 100% remote work environment with flexible hours.
• Comprehensive health benefits including medical, dental, vision, and disability.
• 401(k) plan access.
• Generous time-off policies including 2 company-wide shutdown weeks per year.
• Paid parental leave for all parents.
• Home office and monthly wellness/internet stipends.