SEO Content Specialist (Arabic)

TL;DR

SEO Content Specialist (Arabic): Creating and managing SEO-optimized content for the MENA region to drive organic growth with an accent on local cultural nuances and content quality. Focus on producing high-converting landing pages and adapting content for evolving AI-powered discovery platforms.

Location: Hybrid in Dubai, United Arab Emirates

Company

A global design platform redefining how the world experiences design.

What you will do

• Create and optimize high-quality, SEO-driven content, including landing pages and blog articles, aligned with brand guidelines.
• Own the execution of the editorial calendar and publishing plan to support broader SEO and content strategies.
• Monitor and improve content performance by tracking key metrics and refreshing existing pages.
• Conduct keyword research and competitor analysis in partnership with cross-functional teams.
• Contribute local market insights and user trends to inform content decisions for GCC and Egypt.
• Experiment with new content formats and optimization techniques for AI-powered platforms like ChatGPT and Google AI Overviews.

Requirements

• Native Arabic speaker with a deep understanding of regional dialects and cultural nuances.
• Business-level English proficiency.
• Proven experience in SEO content writing and content marketing with a successful portfolio.
• Strong copywriting and copy editing skills, including providing constructive feedback.
• Experience with CMS platforms and web analytics tools to measure performance.
• Solid understanding of SEO fundamentals, keyword optimization, and user intent.

Nice to have

• Familiarity with SEO tools such as Ahrefs, Semrush, or similar platforms.
• Active interest in how discovery is evolving through AI search, LLMs, and social search.

Culture & Benefits

• Flexible ways of working with a hybrid model once the Dubai office is established.
• Opportunity to work within a global team of specialists across multiple regions and languages.
• Dynamic environment that embraces change and experimentation.
• Inclusive culture that celebrates diverse skills and backgrounds.