Manager, Addressable (Digital Marketing)

TL;DR

Manager, Addressable (Digital Marketing): Shaping and delivering addressable campaigns for UK Government accounts with an accent on omnichannel media strategy and addressable creative strategy. Focus on utilizing Dynamic Creative Optimisation (DCO) to turn audience insights into personalised campaign experiences across Display, Social, Video, DOOH, and Audio.

Location: London, United Kingdom. Must have the right to work in the UK. Hybrid approach (approx. 4 days a week in office).

Company

hirify.global is an AI-driven media operating unit helping global brands and government clients deliver creative personalisation at scale.

What you will do

• Create addressable campaign strategies connecting audience insights with tailored creative and objectives.
• Brief creative teams on dynamic content requirements, message hierarchies, and variation logic.
• Develop testing roadmaps for audiences, creative messaging, and formats.
• Manage end-to-end delivery of DCO-led campaigns across Display, Social, Video, DOOH, and Audio.
• Lead client conversations regarding addressable strategy and campaign performance.
• Translate performance data into actionable recommendations for optimisation.

Requirements

• Experience in addressable advertising, digital media, and DCO campaign delivery.
• Practical knowledge of creative variation logic and personalised messaging.
• Proven ability to collaborate with media, creative, and technology teams.
• Strong analytical skills to interpret campaign performance and drive action.
• Confident client-facing communication and presentation skills.
• Must have the right to work in the United Kingdom.

Nice to have

• Knowledge of ad servers, DCO platforms, DSPs, or creative management systems.
• Experience managing modular creative builds.
• Familiarity with testing frameworks for audience and media optimisation.

Culture & Benefits

• Hybrid work environment with teams in the office around four days a week.
• Comprehensive benefits including medical, vision, and dental insurance.
• Group retirement plans and significant paid time off.
• Access to global WPP networks for professional growth and learning.
• Inclusive culture with various employee resource groups and regular in-office events.