Manager, Addressable Ad Ops

Location: London, United Kingdom; hybrid work with teams in the office three days a week. This is a UK-based role and requires the right to work in the United Kingdom.

Company

hirify.global is WPP’s AI-driven media operating unit, combining media, data, partnerships, and the WPP Open marketing platform to deliver personalized advertising at scale.

What you will do

• Build, traffic, activate, and manage addressable and DCO campaigns across display and paid social platforms.
• Configure dynamic creative feeds, decision trees, variation logic, ad-server integrations, pixels, and tracking parameters.
• Manage Excel and Google Sheets data feeds and messaging matrices for dynamic creative delivery.
• Own end-to-end QA, including creative formats, dynamic text, preview links, tags, tracking, and audience triggers.
• Monitor live campaign delivery, troubleshoot feed, rendering, tagging, and platform issues, and support campaign optimization.
• Coordinate with media planning, client leads, creative agencies, analytics teams, and platform vendors.

Requirements

• Experience in digital AdOps, campaign trafficking, and dynamic creative activation across display and social.
• Hands-on knowledge of DCO and ad-server platforms such as Google Studio, Flashtalking, Jivox, or Innovid/Sizmek.
• Advanced Excel or Google Sheets skills, including lookup formulas, data manipulation, formula logic, and conditional formatting.
• Experience setting up dynamic creative assets, feeds, or catalog-based ads in major social advertising platforms.
• Experience with web debugging tools such as Charles or Chrome DevTools and QA methodologies for advertising tags.
• Strong attention to detail, organization, troubleshooting ability, and operational discipline.

Nice to have

• Knowledge of DSPs such as DV360 or The Trade Desk and tag management systems such as Google Tag Manager.
• Basic knowledge of HTML5, JavaScript, and CSS for digital display ads and dynamic templates.
• Experience with CSV, XML, JSON, or Google Sheets feed integrations.
• Familiarity with A/B and multivariate creative testing.

Culture & Benefits

• Access to global hirify.global and WPP networks for learning, collaboration, and professional development.
• Employee resource groups and regular in-office events.
• Medical, dental, and vision insurance, group retirement plans, and significant paid time off.
• Partner discounts and employee mental health awareness days.
• Hybrid working model focused on in-person collaboration three days per week.