Product Manager (Subscription B2C)

TL;DR

Product Manager (Subscription B2C): Driving growth and monetization for high-frequency consumer products with an accent on funnel optimization, subscription analytics, and continuous product discovery. Focus on building and scaling end-to-end web-to-app funnels, optimizing paywalls, and leading cross-functional delivery to maximize MRR and LTV.

Company

hirify.global is a growth-focused agency helping global brands in eCommerce, wellness, and EdTech scale through data-driven paid media and advanced product analytics.

What you will do

• Define product vision, strategy, and quarterly roadmaps aligned with business goals.
• Conduct end-to-end product discovery, including user research and funnel analysis.
• Own the full product funnel, optimizing activation, engagement, and checkout flows.
• Manage monetization strategies, including pricing, paywalls, and trial mechanics.
• Lead cross-functional delivery across engineering, design, and analytics teams.
• Monitor core product metrics and communicate data-driven insights to stakeholders.

Requirements

• 3+ years of experience in product management for subscription-based consumer products (mobile or web).
• Proven track record of full ownership of a product or major surface end-to-end.
• Hands-on experience with customer development, user interviews, and continuous discovery.
• Strong command of subscription analytics (retention, LTV, ARPU, churn) and A/B experimentation.
• Fluency with product analytics tools like PostHog, Amplitude, or Mixpanel.
• English proficiency at B2 level or higher.

Nice to have

• Experience in relationship wellness, mental health, or microlearning spaces.
• Familiarity with server-side attribution and post-ATT measurement.
• Experience with AI-powered product features and their monetization.
• Track record of taking products through PMF discovery.