Content Designer

Location: London

Company

Nscale builds reliable, high-performance AI infrastructure and turns technical depth into clear marketing and web experiences.

What you will do

• Own end-to-end copy quality across the Nscale website, including headlines, labels, CTAs, tooltips, error states, and form fields.
• Audit existing pages to improve messaging clarity, structure, and consistency.
• Define and maintain a web copy style guide and content patterns library.
• Map and improve user journeys so copy supports navigation and actions at every step.
• Write and refine website copy with design and brand to deliver cohesive pages and conversion flows.
• Review and provide copy feedback to uphold site standards.

Requirements

• 5+ years of experience in content design, UX writing, or web copywriting (ideally in B2B tech or an agency).
• Portfolio showing strong web copy, UX writing, and content systems thinking.
• Deep understanding of how copy, structure, and design work together in digital experiences.
• Ability to write across registers, from precise UI copy to compelling campaign headlines.
• Comfortable working with Figma and content management systems.
• Strong instincts for user journeys, information hierarchy, and conversion-oriented writing.

Nice to have

• Experience writing for developer or enterprise technical audiences.
• Background in information architecture or content strategy.
• Familiarity with SEO principles and how they shape web content decisions.
• Experience building or maintaining a content style guide from scratch.
• Exposure to A/B testing copy and using data to improve messaging.

Culture & Benefits

• Collaborative, supportive environment with fast-moving teams.
• Flexible workplace with autonomy to shape the workday.
• Highly competitive package including base, equity, and bonus, with reviews every 12 months.
• Progression plan tailored to ambitions.
• Human-first approach focused on craft, clarity, and momentum.

Hiring process

• Review of portfolio and experience relevant to web copy, UX writing, and content systems.
• Interviews focused on writing quality, collaboration with design/brand, and approach to user journeys and information hierarchy.
• Discussion of how you would audit and improve messaging consistency across the website.