CRM Gamification Manager (iGaming)

TL;DR

CRM Gamification Manager (iGaming): Developing and maintaining user loyalty programs and gamification mechanics for a gaming platform with an accent on user retention and engagement. Focus on launching lootbox maps, minigames, and complex CRM bonus campaigns to optimize user behavior and key product metrics.

Location: Remote (Anywhere)

Company

hirify.global is a brand and gaming platform accessible to players in Latin America.

What you will do

• Develop and maintain comprehensive user loyalty programs.
• Create and launch gamification mechanics including lootbox maps, minigames, and scratch cards.
• Manage CRM bonus campaigns and user communications.
• Analyze user behavior and key product metrics to identify growth opportunities.
• Segment audiences and build engagement flows across the user journey.
• Collaborate with Product, Marketing, Design, Content, and Brand teams.

Requirements

• 2+ years of experience as a CRM, Retention, or Gamification Manager within the online gambling industry.
• Hands-on experience with CRM platforms (Smartico or similar).
• Strong understanding of user acquisition, engagement, and retention in B2C products.
• Experience with user segmentation and basic HTML knowledge.
• Proficiency with analytics tools and bonus mechanics (free spins, cashback, deposit bonuses).
• English: B2 (Upper-Intermediate) or higher.

Nice to have

• Spanish language proficiency.

Culture & Benefits

• Global Medical Coverage and health & wellness focus.
• Compensation for gym, stomatology, and psychological services.
• Performance-driven rewards and growth opportunities.
• Dynamic work environment.