UA Operator (Mobile Marketing)

TL;DR

UA Operator (Mobile Marketing): Scaling and managing paid acquisition channels for a social virtual world with an accent on data-driven growth and ROI. Focus on optimizing Google Ads, ASA, and TikTok to scale monthly spend to $500k+ while maintaining strict payback targets.

Location: Remote (USA)

Company

hirify.global develops Highrise, a profitable social platform and virtual world where millions of users socialize, trade, and express themselves.

What you will do

• Own end-to-end performance of Google Ads, Apple Search Ads, and TikTok channels, including strategy, budgeting, and bidding.
• Scale monthly spend to $500k+ while holding strict payback targets.
• Identify and open new channels and geographies, aggressively cutting non-performing segments.
• Execute structured creative testing loops in collaboration with the creative team.
• Utilize a measurement stack consisting of Singular MMP and BigQuery to analyze LTV curves and unit economics.
• Report performance and strategic recommendations directly to the CEO without intermediate layers.

Requirements

• Proven experience managing mobile UA spend of $500k+ per month.
• Deep hands-on expertise in Google App Campaigns, Apple Search Ads, and TikTok.
• Must be based in the USA.
• Fluency in mobile measurement: SKAN/AAK, MMPs, VO/AEO optimization, and incrementality.
• Ability to use AI as a force multiplier for analysis, reporting, and workflow efficiency.
• Extreme ownership and a data-driven approach to decision-making.

Nice to have

• Experience with Meta and SDK networks.
• Experience in mobile games, social apps, or virtual economies.
• Existing knowledge of the Highrise product and audience.

Culture & Benefits

• Direct collaboration with the CEO, ensuring analysis translates into budget decisions within hours.
• Access to a sophisticated data stack using first-party BigQuery data and hybrid attribution.
• High-reward compensation structure tied to profitable scaling success.
• Fast-paced, high-accountability environment that encourages challenging leadership based on data.

Hiring process

• Careful application review.
• Take-home challenge involving a realistic channel-mix scenario to evaluate data analysis and strategic thinking.