Senior Manager, Audience and Program Marketing (Cybersecurity)

Location: New York Office, United States

Salary: $130,000–$150,000 plus bonus annually

Company

hirify.global is a global AI-driven cybersecurity company that develops technology to detect and respond to novel, real-time cyber threats.

What you will do

• Develop and execute 3–5 targeted customer marketing programs annually to generate pipeline, meetings, and customer engagement.
• Design audience- and industry-specific plays with product marketing and go-to-market teams, aligning messaging, content, use cases, and regional activations.
• Build repeatable planning frameworks, activation playbooks, toolkits, and workflows for consistent global execution.
• Own and scale the global customer event portfolio, including Tech Meetups and Defender Days, across virtual and in-person formats.
• Drive pipeline creation and acceleration through integrated demand generation, marketing materials, communities, associations, and thought-leadership platforms.
• Define KPIs, report on awareness, engagement, and pipeline contribution, optimize campaigns, and manage the marketing budget.

Requirements

• Bachelor’s degree in marketing, business management, communications, or a related field.
• 5+ years of B2B marketing experience, including at least 3 years in technology companies.
• Proven experience driving pipeline and influencing sales outcomes through targeted programs and go-to-market plays.
• Experience with ABM, field marketing, event management, integrated demand generation, and scalable event frameworks.
• Hands-on experience with marketing automation and digital marketing tools such as Salesforce, Marketo, HubSpot, or Gainsight.
• Ability to collaborate across product marketing, customer success, sales, marketing, customers, and partners; willingness to travel up to 30%.

Nice to have

• Experience marketing cybersecurity, cloud, AI, or platform solutions.
• Knowledge of cybersecurity and AI trends, funding priorities, and competitive markets.

Culture & Benefits

• Values include Own It, Win as One, Raise Our Bar, and Move First. Learn Fast.
• Learning, skills development, and growth opportunities are supported.
• Medical, dental, and vision insurance are provided at 100% for employees and dependents.
• Benefits include paid parental leave, pet insurance discount, life insurance, commuter benefits, 401(k), and an Employee Assistance Program.
• The role supports high standards of integrity, accountability, governance, and controls.