Senior Manager, Audience And Program Marketing (Cybersecurity)

TL;DR

Senior Manager, Audience and Program Marketing (Cybersecurity): Leading global customer marketing programs, events, and targeted GTM initiatives to drive pipeline and customer advocacy. Focus on designing scalable, data-driven marketing plays and cross-functional collaboration to accelerate revenue influence in the cybersecurity sector.

Location: New York Office, United States

Salary: $130,000–$150,000 plus bonus

Company

hirify.global is a global leader in AI-driven cybersecurity, specializing in adaptive technology that detects and responds to real-time cyber threats.

What you will do

• Develop and execute 3-5 targeted marketing programs annually to deliver pipeline and meetings.
• Design repeatable frameworks, activation playbooks, and workflows for consistent global execution.
• Scale the global customer event portfolio, including Tech Meetups and Defender Days.
• Partner with product marketing and customer success to align messaging and drive revenue influence.
• Define and track KPIs for awareness, engagement, and pipeline contribution.
• Monitor cybersecurity and AI trends to inform strategic planning and sales enablement.

Requirements

• Bachelor’s degree in marketing, business management, or communications.
• 5+ years of B2B marketing experience, with at least 3 years in technology companies.
• Proven track record in ABM, field marketing, and integrated demand generation.
• Experience scaling event programs using repeatable frameworks.
• Hands-on experience with marketing automation tools like Salesforce, Marketo, or HubSpot.
• Ability to travel up to 30%.

Nice to have

• Experience marketing cybersecurity, cloud, AI, or platform solutions.
• Familiarity with Gainsight.

Culture & Benefits

• 100% medical, dental, and vision insurance for employees and dependents.
• 401(k) retirement plan.
• Paid parental leave and life insurance.
• Commuter benefits and pet insurance discounts.
• Collaborative, fast-paced environment focused on high standards and urgency.