External Segment Leader (ETICS & Flat Roofs)

Location: Preferred location is Madrid, Spain. Applications accepted from candidates based in Belgium, France, Germany, or the UK. Requires regular travel across Europe.

Company

Global manufacturer of sustainable building materials.

What you will do

• Define and deploy the global segment strategy for ETICS and flat roof solutions, with an initial focus on Europe.
• Own growth and sales success for the external segment, driving revenue, market penetration, and business growth targets.
• Analyze market trends, customer needs, competitive landscapes, and value propositions to identify growth opportunities.
• Partner with country leaders, commercial teams, and cross-functional stakeholders to drive execution and commercial excellence.
• Act as subject matter expert for ETICS, facades, and external insulation systems.
• Drive product development and innovation initiatives by translating market trends and customer feedback into differentiated solutions.

Requirements

• Strong experience in ETICS, external insulation and/or flat roofing (must-have).
• Proven ability to drive segment sales performance and business growth with a commercial mindset and track record of delivering revenue and market share.
• Experience developing and executing commercial/category/segment growth strategies across international markets.
• Deep understanding of market dynamics, customer buying behavior, specification-driven sales, and competitor positioning.
• Ability to influence and lead in a matrix and international environment.
• English: Fluent; additional European languages are advantageous.

Culture & Benefits

• Purpose-driven environment focused on building better together and supporting sustainable construction.
• Emphasis on safety and working environment, with commitment to employee well-being.
• Road to Sustainability 2030 focus on social and environmental impact.
• Culture of connection, collaboration, diversity of thinking, and equal opportunities.