Senior Consumer Research Manager

TL;DR

Senior Consumer Research Manager (Market Research): Leading strategic consumer insights and brand performance tracking to guide global expansion and brand positioning with an accent on methodological depth and stakeholder influence. Focus on identifying market gaps, managing end-to-end research projects, and translating complex data into actionable human stories for business decision-making.

Location: Must be based in Bogotá, Colombia (Hybrid)

Company

hirify.global is a global ride-hailing and multi-service tech company on a mission to challenge injustice by providing fair pricing and people-first services across 48 countries.

What you will do

• Manage the full lifecycle of consumer research projects from objective definition to final presentation.
• Conduct deep-dive studies into consumer behavior, motivations, and barriers to entry in key markets.
• Track brand performance against global competitors and provide strategic growth insights.
• Source and manage external research vendors to ensure high-quality methodology and budget optimization.
• Act as a strategic partner to Marketing and Regional teams, turning data into compelling narratives.

Requirements

• 8+ years of experience in Consumer Insights or Market Research roles.
• Expert knowledge of U&A studies, segmentation, creative testing, and brand tracking.
• Proficiency in research platforms, Excel, PowerPoint, and data visualization tools like Tableau.
• Experience with statistical packages such as SPSS or R.
• Professional fluency in English is required.
• Ability to work in a hybrid model in Bogotá, Colombia.

Nice to have

• Experience with Google Suite, Slack, and Miro.
• Experience creating dashboards from scratch.

Culture & Benefits

• Access to mentoring, career consulting, and professional learning programs.
• Opportunities for international experience via the Global Talent Exchange Program.
• Participation in company-wide social impact and volunteering projects.
• Support for language skill improvement through co-financed courses and speaking clubs.
• Collaborative environment focused on initiative and open communication.

Hiring process

• Talent Acquisition interview, English proficiency test, and test case.
• Multiple rounds of interviews with Hiring Managers and the team.
• Final interview and offer.