Chief Marketing Officer (iGaming)

TL;DR

Chief Marketing Officer (iGaming): Building and launching a full-cycle B2B iGaming marketing agency from the ground up with an accent on service architecture, market positioning, and team recruitment. Focus on developing end-to-end marketing frameworks for B2B clients and scaling operations in regulated global markets.

Location: On-site in Armenia OR Remote from another country. Mandatory on-site onboarding period in Armenia during probation and regular business trips to Armenia are required.

Company

hirify.global, as part of the global SoftConstruct ecosystem, is launching a new full-cycle B2B iGaming Marketing Agency to provide end-to-end infrastructure and localized expertise for industry clients.

What you will do

• Build the agency's service catalog and define its market positioning from scratch.
• Develop and deliver end-to-end marketing frameworks for B2B clients, including brand positioning and multi-channel acquisition mix.
• Oversee the execution of core services: Affiliate Management, Media Buying, SEO, SMM, and visual assets.
• Deploy advanced tracking tools to monitor LTV, ROI, and optimize campaign performance.
• Recruit, onboard, and manage the initial core team as a "Player-Coach".
• Tailor marketing strategies to the specific nuances of regulated global markets.

Requirements

• Minimum 5+ years of senior marketing leadership experience (CMO, Head of Marketing, or VP) strictly within the iGaming ecosystem.
• Deep expertise in B2B product and service positioning within the gambling industry.
• Proven track record of 0-to-1 launches (building a marketing team or business unit from scratch).
• Strong understanding of traffic acquisition, compliance, and user behavior in regulated markets.
• Fluency in English and Russian languages.
• Ability to collaborate across multiple time zones, including EU, Brazil, and Armenia.

Culture & Benefits

• Entrepreneurial environment with the opportunity to lead a new project from its inception.
• Integration into the extensive global SoftConstruct ecosystem.
• Flexible work format with options for remote work or on-site presence in Armenia.
• International exposure and collaboration across diverse global markets.