Performance Marketing Manager (EdTech)

Company

hirify.global is an international EdTech company providing advanced educational programs.

What you will do

• Own the budget and paid strategy for advanced programs, scaling spend significantly by year-end.
• Manage Meta, Google, and YouTube as core channels while experimenting with LinkedIn, Reddit, and Twitter.
• Oversee campaign architecture, ad-set performance, and data-driven decision-making for scaling or killing campaigns.
• Brief content producers and evaluate creative output based on performance metrics.
• Focus on traffic quality by analyzing sales call transcripts and CRM data rather than just cost per lead.
• Manage attribution, conversion events, pixel setup, and reconciliation between ad accounts, CRM, and BI.

Requirements

• 4+ years of hands-on experience in performance marketing or user acquisition with significant budgets.
• Proven experience with expensive acquisition and long, multi-step funnels in sectors like education, B2B, or fintech.
• Deep understanding of full-funnel economics including CAC, contribution margins, and cohort analysis.
• Expertise in attribution, conversion tracking, and pixel management.
• Proficiency in using AI tools (Claude, call-analysis tools) for workflow optimization.
• Full professional English proficiency required.

Culture & Benefits

• Competitive compensation package.
• Full-time remote contract with a flexible schedule.
• Opportunity to work with a close-knit, international team of professionals.
• Provision of all necessary software licenses and remote work tools.