Enterprise Marketing Lead (AI)

TL;DR

Enterprise Marketing Lead (AI): Driving OpenAI's enterprise marketing strategy in Japan with an accent on localizing global narratives, building enterprise trust, and executing demand generation programs. Focus on developing high-impact bilingual content, managing partner co-marketing, and establishing operating rhythms to accelerate AI adoption among Japanese businesses.

Location: Must be based in Tokyo, Japan

Company

OpenAI is an AI research and deployment company committed to ensuring that artificial general intelligence benefits all of humanity.

What you will do

• Develop and execute the Japan enterprise marketing strategy aligned with GTM and revenue priorities.
• Plan and run field marketing programs, executive events, webinars, and ABM pilots.
• Create high-impact bilingual content including customer stories, newsletters, and sales enablement assets.
• Partner with Sales to identify target accounts and opportunities for marketing support.
• Localize global launches, narratives, and enterprise messaging for the Japanese market.
• Manage agencies, budgets, reporting, and performance dashboards.

Requirements

• 10-12+ years of experience in B2B, enterprise, or field marketing.
• Substantial experience in the Japanese market and understanding of local enterprise buying dynamics.
• Excellent Japanese writing, editing, and content production skills.
• Business-level English proficiency.
• Proven track record of executing marketing programs that support enterprise pipeline generation.
• Strong project management skills and ability to operate in ambiguous, fast-moving environments.

Nice to have

• Experience marketing AI, SaaS, cloud, or technical infrastructure products.
• Familiarity with Salesforce, Marketo, and marketing analytics tools.
• Experience with partner-led GTM or ecosystem co-marketing in Japan.
• Exposure to regulated or trust-sensitive industries.

Culture & Benefits

• Opportunity to shape the future of AI adoption in a strategically important market.
• Collaborative environment working across global teams including Sales, Product Marketing, and Communications.
• Commitment to safety, diversity, and ethical deployment of AGI.
• Equal opportunity employer with a focus on inclusive hiring practices.