Business Development Representative (AdTech)

TL;DR

Business Development Representative (AdTech): Engaging inbound and outbound prospects to qualify opportunities and build a strong sales pipeline with an accent on discovery conversations and relationship management. Focus on driving new business growth, collaborating with Marketing and Sales teams, and refining outreach strategies in a product-led environment.

Location: Must be based in Toronto, ON, Canada (Hybrid: Mondays, Tuesdays, and Thursdays in-office).

Salary: $55,000 - $75,000 plus bonus.

Company

hirify.global is a product-led advertising technology company transforming the journey planning and execution landscape through real-time data and intuitive visual tools.

What you will do

• Engage inbound leads and conduct discovery conversations to assess readiness and qualify opportunities.
• Execute outbound prospecting initiatives via email, LinkedIn, and phone to generate new business.
• Maintain accurate records of prospect activity and outcomes in Salesforce.
• Collaborate with Marketing and Sales to refine lead qualification criteria and outreach messaging.
• Book qualified meetings for Account Executives to ensure a seamless sales transition.
• Contribute ideas to improve sales processes and scale the Revenue Growth function.

Requirements

• Must be based in Toronto, ON, Canada or able to commute for hybrid work.
• Proven experience in business development, inside sales, or customer-facing roles.
• Strong communication skills with the ability to conduct professional discovery conversations.
• Technical aptitude with CRM and sales engagement tools like Salesforce or Salesloft.
• Curiosity, drive, and a collaborative mindset for continuous improvement.

Culture & Benefits

• Comprehensive benefits including health, dental, vision, and mental health coverage.
• Flexible work environment with in-office meal credits.
• In-house massage therapy every eight weeks.
• Access to a workplace advisor and wellness applications.
• Annual healthcare spending account.

Hiring process

• Virtual interview with a Talent Advisor (recorded via BrightHire).
• Virtual interview with the Senior Director of Growth Marketing.
• Final in-person interview including a mock discovery call or lead qualification exercise.