Senior Manager, Omnichannel Engagement Lead (Pharma)

TL;DR

Senior Manager, Omnichannel Engagement Lead (Pharma): Driving the digital marketing transformation by orchestrating omnichannel activation across paid, owned, and in-person channels with an accent on AI-enhanced automation and customer journey design. Focus on coaching the marketing organization, embedding new technologies, and measuring performance to improve patient and healthcare provider engagement.

Location: Must be based in South San Francisco, CA (Hybrid: 3 days per week on campus).

Salary: $155,200 – $288,200.

Company

hirify.global, a member of the Roche group, is a pioneer in the biotechnology industry dedicated to discovering and developing medicines for serious and life-threatening diseases.

What you will do

• Lead engagement and training for the marketing organization on omnichannel activation strategies and best practices.
• Guide marketers through tactical planning and campaign execution, including customer journey orchestration.
• Collaborate with technology teams to enhance owned channel capabilities based on organizational feedback.
• Translate business requirements into technical enhancements for dynamic content, targeting, and message sequencing.
• Report on progress, successes, and challenges of digital transformation to executive leadership.
• Define and monitor key performance indicators for owned channels and automated communication synchronization.

Requirements

• Bachelor's degree required; MBA or graduate degree preferred.
• Minimum 5 years of work experience, including 3 years of commercial experience (marketing, sales, or customer insights).
• Experience in digital marketing, brand marketing, or martech roles focused on marketing automation or journey orchestration.
• Proven experience leading large-scale marketing technology rollouts, training, and adoption.
• Knowledge of the healthcare ecosystem, including regulatory environments and customer types.
• Must be able to work on-site in South San Francisco, CA 3 days per week.

Nice to have

• Hands-on experience with performance marketing tools like Salesforce Marketing Cloud, Marketo, Google Analytics, or Adobe Analytics.
• Experience in pharmaceutical, biotech, or other highly regulated industries.
• Proficiency with programmatic media buying platforms such as Google DV 360 or TheTradeDesk.

Culture & Benefits

• Competitive salary with discretionary annual bonus based on performance.
• Comprehensive benefits package including health, retirement, and wellness programs.
• Culture of inclusivity, integrity, and creativity focused on solving complex health challenges.
• Opportunities to work at the forefront of biotechnology and digital marketing transformation.