Social Media Manager (iGaming)

TL;DR

Social Media Manager (iGaming): Developing and executing social media strategies across multiple brands and markets with an accent on brand awareness and customer acquisition. Focus on creating performance-driven organic content, community engagement, and optimizing campaigns based on data insights.

Location: Hybrid (Cyprus)

Company

hirify.global is a leading omnichannel technology solutions provider to the Sportsbook & iGaming industry with a strong presence in emerging markets.

What you will do

• Develop and execute social media strategies to increase brand awareness and customer acquisition.
• Plan and deliver organic content for product launches, campaigns, and major sporting events.
• Collaborate with CRM, Acquisition, Product, and Design teams for integrated marketing campaigns.
• Build and manage online communities while promoting responsible gaming principles.
• Monitor market trends and competitor activity to identify growth opportunities.
• Track and optimize campaign performance using social media analytics.

Requirements

• At least 3 years of SMM experience in iGaming, sports betting, fintech, or similar digital industries.
• Proven track record of managing social channels for international markets or multiple brands.
• Strong expertise in content strategy, community management, and audience engagement.
• Ability to create performance-driven content backed by data and reporting.
• Excellent copywriting and communication skills.
• English: Fluency is essential

Nice to have

• Experience promoting casino or sportsbook products.
• Proficiency with AI-powered content creation and social listening tools.
• Familiarity with Canva, Adobe Creative Suite, Figma, or video editing software.

Culture & Benefits

• Annual discretionary performance bonus and yearly salary review.
• Hybrid work model with semi-flexible working hours.
• Medical insurance and Provident Fund.
• 21 days of paid leave, plus birthday and marriage leave.
• Monthly lunch allowance (EUR 100) with additional daily in-office bonuses.
• Subsidized sports benefits app and personalized learning programs.