SEO Content Specialist (Argentina)

TL;DR

SEO Content Specialist (SEO/Content Marketing): Creating and managing engaging, SEO-optimized content for the Argentine market with an accent on local tone of voice, keyword research, and content strategy. Focus on optimizing landing pages, improving user conversion, and adapting content for AI-driven search tools like ChatGPT and Perplexity.

Location: Must be based in Buenos Aires, Argentina

Company

Canva is a global visual communication platform that empowers people to design and share professional-quality content.

What you will do

• Create and edit SEO-optimized content on design topics tailored for Argentine audiences.
• Manage the editorial calendar and publishing plan for blog articles and landing pages.
• Execute content publishing following SEO best practices and local brand voice.
• Track and refresh existing landing pages to improve engagement and credibility.
• Collaborate with the regional SEO team on keyword research and competitor analysis.
• Experiment with and monitor emerging AI search tools such as Perplexity and Google AI Overviews.

Requirements

• Language: Native or near-native Spanish (C2) and strong business-level English (B2).
• Location: Must be based in Buenos Aires, Argentina.
• Proven experience in SEO content writing or content marketing with a portfolio.
• Proficiency with CMS tools and a strong understanding of SEO fundamentals (keyword optimization, user intent).
• Ability to manage multiple priorities independently with high attention to detail.

Culture & Benefits

• Flexible, remote-friendly approach to working within the local region.
• Collaborative global environment spanning multiple disciplines (data, design, engineering).
• Inclusive culture that welcomes a variety of backgrounds and skills.
• 12-month full-time engagement as a contractor.