Ecommerce Manager (DTC)

TL;DR

Ecommerce Manager (DTC): Driving growth across acquisition, conversion, and retention for a fast-growing ecommerce brand with an accent on Shopify optimization and paid media performance. Focus on improving the entire customer journey, optimizing ROAS, and scaling revenue through data-driven CRO and retention strategies.

Location: Remote (Must be based in the Philippines). Working hours: AEST Business Hours

Company

hirify.global is a professional sourcing and staffing firm connecting brands with top global talent.

What you will do

• Own the overall performance of the ecommerce store, focusing on acquisition, conversion, and retention.
• Optimize the Shopify storefront, improving product pages, collection pages, and checkout flows to increase CRO.
• Manage Meta Ads and Google Ads accounts, developing campaign structures and optimizing ROAS and CPA.
• Oversee retention marketing via Klaviyo, managing customer segmentation, automated flows, and lifecycle campaigns.
• Conduct technical SEO audits and implement improvements to organic search visibility and site architecture.
• Analyze customer behavior using GA4, Hotjar, and Microsoft Clarity to deliver actionable growth insights.

Requirements

• 3+ years of experience driving growth for ecommerce or DTC brands.
• Strong hands-on experience managing Meta Ads and Google Ads (Search, Shopping, Performance Max).
• Proven success in Shopify storefront optimization and implementing conversion rate optimization (CRO) initiatives.
• Experience with Klaviyo, lifecycle marketing, and automated retention strategies.
• Solid technical SEO knowledge and proficiency with GA4 analytics.
• Must be based in the Philippines.
• Excellent written and verbal English communication skills.

Nice to have

• Experience editing Shopify Liquid, HTML, CSS, or JavaScript.
• Proficiency with Google Tag Manager and A/B testing frameworks.
• Strong ecommerce UX knowledge and experience with DTC consumer brands.
• Understanding of AI search optimization and LLM-driven discovery.

Culture & Benefits

• Full-time remote work arrangement.
• Opportunity to take full ownership of the ecommerce growth engine.
• Direct collaboration with company leadership to shape the growth strategy.
• Data-driven environment focused on measurable business outcomes and revenue growth.

Hiring process

• Initial Phone Screening.
• Recruiter Interview.
• Client Interview.