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Описание вакансии
Текст:
TL;DR
Regional Growth Manager (Web3): Driving user growth and reactivation in the CIS market with an accent on user acquisition, lifecycle management, and data-driven experimentation. Focus on designing and executing growth experiments, optimizing acquisition campaigns, and identifying performance gaps through A/B testing.
Company
One of the world's leading cryptocurrency exchanges.
What you will do
- Drive user growth and reactivation through local growth initiatives and experiments
- Launch and optimize acquisition and activation campaigns based on data and business priorities
- Identify growth opportunities through A/B testing, product experiments, and continuous optimization
- Monitor key growth metrics, analyze performance, and translate insights into actions
- Work cross-functionally with Product, CRM, Paid Ads, and Content teams to execute initiatives
Requirements
- 5+ years of experience in Growth, Performance, Digital Marketing, or Product Growth (Crypto, Fintech, or E-commerce preferred)
- Proven experience running end-to-end growth campaigns with measurable business impact
- Strong analytical skills and confidence working with data to make decisions
- Ownership mindset with the ability to execute independently in a fast-paced environment
- Native Russian and strong English communication skills
- Must be focused on the CIS Region
Nice to have
- Passion for crypto, fintech, or emerging technologies
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