Head of UA (Gamedev)

TL;DR

Head of UA (Gamedev): Driving end-to-end marketing and user acquisition for Hero Wars: Dominion Era with an accent on large-scale budget management and campaign optimization. Focus on scaling user growth across 70+ countries, leading cross-functional teams, and translating data insights into actionable growth strategies.

Location: Remote or in offices in Cyprus, Armenia, and Kazakhstan. Relocation support is available for official locations.

Company

International game development company listed on NASDAQ, specializing in bringing core gaming experiences to casual players.

What you will do

• Lead the end-to-end marketing process from ideation and testing to full execution.
• Design and optimize large-scale UA campaigns for Hero Wars: Dominion Era.
• Manage the full campaign lifecycle, including briefing and post-campaign analysis.
• Track KPIs and translate insights into actionable improvements.
• Coordinate with internal creative and analytics teams and external partners.
• Experiment with new marketing channels and formats to increase acquisition and retention.

Requirements

• Proven marketing experience in gaming, entertainment, fintech, or digital products.
• Deep understanding of user acquisition, digital advertising tools, and campaign metrics.
• Business-oriented mindset focused on overall goals rather than just tools.
• Knowledge of business models and success criteria for digital products.
• Strong analytical thinking and data-driven decision-making skills.
• Excellent communication and project management skills for cross-functional collaboration.

Culture & Benefits

• Medical care program including dental or compensation regardless of location.
• Paid vacation and sick leave.
• Relocation package for those joining in Cyprus, Armenia, or Kazakhstan.
• Professional development with online English courses and local language lessons.
• Access to sports activities (yoga, football, volleyball) in office locations.
• Support for social initiatives and sustainability projects.