Brand Marketing Manager

TL;DR

Brand Marketing Manager (Consumer Goods): Leading local marketing strategy and execution for assigned categories with an accent on P&L management, 360° campaign development, and product lifecycle optimization. Focus on driving category growth, managing external agency partnerships, and translating global strategies into impactful local initiatives in Czechia and Slovakia.

Location: Must be based in Prague, Czech Republic and able to work from the office 2-3 days a week.

Company

hirify.global is a global home appliance company dedicated to turning houses into homes through world-class brands like Philips.

What you will do

• Define and execute category marketing strategies, including annual activity plans and new product introductions.
• Develop and implement integrated 360° marketing plans in collaboration with Sales and Trade Marketing teams.
• Lead marketing campaign execution in partnership with external agencies to ensure brand alignment.
• Manage category P&L, monitor performance through sales analysis, and oversee the A&P budget.
• Collaborate with Sales Leadership to identify new business models and growth opportunities across emerging channels.
• Champion a LEAN mindset to enhance marketing processes and operational efficiency.

Requirements

• Minimum 5 years of experience in 360° marketing roles within the consumer goods industry.
• Fluent in Czech or Slovak and English (written and spoken).
• Must be based locally in Prague and willing to work from the office 2-3 days a week.
• Strong expertise in digital marketing, marketing funnels, and influencer marketing.
• Proven success in managing integrated marketing campaigns and external agencies.
• Highly analytical mindset with the ability to translate market insights into actionable business recommendations.

Culture & Benefits

• Competitive base salary benchmarked against global industry leaders.
• Hybrid working model balancing office and home-based work.
• Extensive holiday package.
• Product discounts on Philips and other hirify.global brands.
• Inclusive international working culture with high growth and development opportunities.