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Описание вакансии
TL;DR
CVM/Lifecycle Marketing Lead (SaaS): Building and scaling a measurable customer value management function for a US-based subscription platform with an accent on retention, reactivation, and cross-channel orchestration. Focus on driving incremental revenue through email, SMS, and web push while optimizing the entire subscriber lifecycle.
Location: Worldwide Remote. Must have already relocated from Russia or Belarus.
Salary: $4,000–$7,000/month net.
Company
JobHire.AI is a vertical AI agent automating job search for professionals in the US market through a subscription-based model.
What you will do
- Drive Reg-to-Purchase conversion through triggered onboarding and paywall-abandonment sequences.
- Build and optimize retention and rebill flows, including pre-cancel intervention strategies.
- Develop a reactivation engine for the cancelled cohort using personalized messaging.
- Lead the migration to an omnichannel platform and establish SMS and web push as primary channels.
- Implement incremental measurement with holdouts to ensure defensible revenue attribution.
- Own the CRM-driven path for add-on product monetization.
Requirements
- 3+ years of experience operating CVM/lifecycle programs specifically for US B2C subscription products.
- 5+ years total in CRM/lifecycle/CVM with end-to-end ownership experience.
- Hands-on experience launching SMS marketing in the US, including TCPA and A2P 10DLC compliance.
- Proficiency in SQL for data segmentation and validation.
- Must be fluent in both English and Russian.
- Must have already relocated from Russia or Belarus.
Nice to have
- Experience migrating off damaged email domains.
- Background in HR-tech, EdTech, or FinTech consumer subscriptions.
- Experience with iMessage Business or RCS.
Culture & Benefits
- Direct collaboration with the CMO, CEO, and Growth PM.
- High-leverage role with clear mandate and ownership from day one.
- Opportunity to work on a product with direct impact on users' career paths.
- Flexible remote work environment.
Hiring process
- HR Introduction Call.
- Team Interviews.
- Challenge.
- Reference Check with three prior managers.
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