Director, Performance Marketing (Gamedev)
Вакансия из Hirify Global, списка международных tech-компанийДля мэтча и отклика нужен Plus
Мэтч & Сопровод
Для мэтча с этой вакансией нужен Plus
Описание вакансии
TL;DR
Director, Performance Marketing (Gamedev): Leading global user growth and acquisition strategies for a new unannounced mobile ARPG based on a major IP with an accent on building and operating ’s first UA pod in China. Focus on scaling high-performing acquisition programs, optimizing full-funnel measurement frameworks, and managing multi-million dollar budgets to drive ROI.
Location: Shanghai, China
Company
A leading global interactive entertainment company and one of the top mobile games companies worldwide, known for hits like MONOPOLY GO! and Pokémon GO.
What you will do
- Lead global go-to-market Performance Marketing strategy and execution for a new ARPG title from pre-launch to scale.
- Build and operate the company's first User Acquisition (UA) pod in China.
- Execute acquisition programs across Meta, Google, TikTok, DSPs, and other emerging platforms.
- Establish full-funnel measurement frameworks, including KPI definition, attribution strategy, and LTV modeling.
- Mentor and grow a high-performing team of performance marketers.
- Manage and optimize multi-million dollar marketing budgets with a focus on ROI.
Requirements
- Fluent in English and Mandarin.
- 8+ years of performance marketing or user acquisition experience, ideally in mobile gaming or consumer apps.
- 4+ years of people management experience with a track record of building teams.
- Experience working with Chinese gaming studios and Western game publishers.
- Proven success in managing and scaling multi-million dollar acquisition budgets.
- Deep analytical mindset with expertise in attribution, incrementality testing, and performance forecasting.
Nice to have
- Experience in Midcore, RPG, or Strategy 4x mobile games.
Culture & Benefits
- Opportunity to work on a high-profile, unannounced title based on a major IP.
- Collaborative global environment with teams across the US and Europe.
- A culture of experimentation, innovation, and accountability.
- Being part of an industry leader recognized by TIME and Fast Company for innovation.
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