User Acquisition Manager (Mobile App)

TL;DR

User Acquisition Manager (Mobile App): Managing and scaling paid advertising campaigns for a fitness dance app with an accent on Meta Ads and AppLovin optimization. Focus on developing creative strategies, improving acquisition funnels, and utilizing AI tools to maximize performance.

Location: Remote

Company

hirify.global is a mobile app developer, creating products like Dancebit that transform exercise into a dance party with professional choreography.

What you will do

• Launch, manage, and scale paid advertising campaigns across Meta Ads and AppLovin.
• Develop and iterate on creative strategies and advertising concepts in collaboration with the Creative Team.
• Work with the Product Marketing Manager to improve acquisition funnels and maximize performance.
• Conduct market and competitor analysis to identify trends and growth opportunities.
• Monitor campaign performance and generate actionable insights for continuous optimization.
• Build industry connections and explore new strategies in user acquisition.

Requirements

• Hands-on experience with performance marketing and advertising platforms.
• Proficiency with Meta Ads Manager.
• Proven experience managing and optimizing paid acquisition campaigns.
• Strong analytical thinking and communication skills.

Nice to have

• Experience with the AppLovin advertising platform.
• Ability to write creative briefs, tasks, or TORs.
• Experience implementing automated rules and campaign automation.
• Experience using AI tools and automation workflows to enhance marketing performance.