Campaign Strategist Senior Analyst (Fintech)

TL;DR

Campaign Strategist Senior Analyst (Fintech): Managing end-to-end digital marketing campaigns across paid and owned channels with an accent on performance optimization and data-driven analysis. Focus on maximizing conversion opportunities, coordinating with external partners, and ensuring regulatory compliance for financial products.

Location: Central Jakarta, Indonesia

Company

hirify.global is a fintech company providing financial services and comparison tools.

What you will do

• Lead end-to-end execution of campaigns across paid media (Meta, Google) and owned channels (Push, WA, Email).
• Manage campaign budgets and timelines to maximize impressions and conversion opportunities.
• Coordinate with external merchant partners for co-marketing launches, asset exchange, and measurement tracking.
• Monitor real-time performance dashboards and deliver weekly deep-dive analyses with actionable recommendations.
• Oversee internal creative workflows to ensure assets are delivered on time and formatted correctly.
• Ensure all campaign messaging and offers comply with financial services regulations and risk policies.

Requirements

• Bachelor's degree in Marketing, Communications, Business Administration, or a related quantitative field.
• 3-5 years of hands-on experience in digital marketing and end-to-end campaign management.
• Proven track record in Fintech, Paylater, E-commerce, or Financial Services environments.
• High proficiency in GA4, Amplitude, or similar product analytics platforms.
• Experience with CRM or Marketing Automation Platforms (e.g., Braze, HubSpot, Moengage).
• Expert knowledge of tracking setup, including UTM parameters and mobile attribution (Adjust, AppsFlyer).