Paid Search Specialist (Google Ads)

TL;DR

Paid Search Specialist (SEM/Google Ads): Managing and optimizing Google Search and Performance Max campaigns to drive high-quality lead generation for premium brands with an accent on Smart Bidding and conversion-based optimization. Focus on maximizing CPL efficiency, refining audience signals, and implementing advanced search operations.

Location: Hybrid in Guatemala City (average of four days a week in office)

Company

hirify.global is a leading creative agency part of WPP, specializing in brand and customer experience and commerce for global blue-chip clients.

What you will do

• Build and manage Paid Search and Performance Max campaigns tailored for lead generation.
• Optimize campaigns using Smart Bidding strategies (Target CPA, Maximize Conversions) to prioritize high-intent actions.
• Monitor daily media spend and strategically reallocate budgets based on CPL efficiency and search trends.
• Perform deep search operations including Search Query Reports, DSA optimization, negative keyword mapping, and A/B testing.
• Analyze performance data to provide actionable insights and strategic recommendations for lead capture.
• Conduct QA on live ads and collaborate with analytics teams to ensure correct conversion tag firing.

Requirements

• 2+ years of dedicated SEM/PMax experience with a strong focus on lead generation.
• Advanced, daily hands-on expertise with Google Ads.
• Proven ability to use automation and Smart Bidding to hit target CPLs.
• Mastery of Excel (Pivot Tables, VLookups) for pacing, forecasting, and data analysis.
• Strong analytical aptitude for calculating core media metrics (CTR, CPC, CPL/CPA, Conversion Rate).
• Must be based in Guatemala City for hybrid office attendance.

Nice to have

• Google Ads Search and Measurement certifications.
• Experience with Search Ads 360 (SA360) or Google Merchant Center (GMC).

Culture & Benefits

• Hybrid work model designed to foster creativity and collaboration.
• Inclusive work environment committed to diversity and professional development.
• Opportunity to work with world-leading brands like Microsoft, Coca-Cola, and Nestlé.
• Access to a massive global network of 26,000+ talented professionals across 55+ markets.