Associate Creative Director (FMCG)

TL;DR

Associate Creative Director (FMCG): Leading the verbal identity and strategic messaging for client accounts with an accent on high-impact narratives and conceptual storytelling. Focus on mentoring a team of copywriters and translating complex marketing strategies into actionable, persuasive messages across multiple media channels.

Location: Hybrid (Kuala Lumpur, Malaysia). Teams are in the office an average of four days a week.

Company

hirify.global, part of WPP, is a leading creative company combining brand experience, customer experience, and commerce to drive growth for blue-chip clients.

What you will do

• Lead the ideation and development of breakthrough creative concepts and campaign platforms from a copy-first perspective.
• Write and oversee high-quality, persuasive copy for digital, social, traditional advertising, and CRM channels.
• Translate complex marketing strategies into clear and compelling brand voices and messages.
• Mentor and guide a team of copywriters, providing constructive feedback to ensure creative excellence.
• Present and sell creative concepts and copy strategies directly to clients.
• Collaborate with Art Directors, Designers, and Strategists to ensure integrated creative solutions.

Requirements

• 8-12+ years of agency experience in copywriting or copy-focused leadership roles.
• A diverse portfolio showcasing exceptional copywriting and successful integrated campaigns.
• Proven ability to generate "big ideas" and translate them into verbal concepts.
• Deep understanding of marketing strategy and consumer insights to solve business problems.
• Bachelor's degree in Advertising, Marketing, English, Journalism, or Communications.
• Location: Must be based in Kuala Lumpur, Malaysia.

Culture & Benefits

• Collaborative hybrid work environment with an average of four days in office.
• Opportunity to work with world-renowned blue-chip client partners including Coca-Cola, Nestlé, and Microsoft.
• Culture of respect, inclusivity, and equal opportunity.
• Access to a global network of 26,000 talented professionals across 55+ markets.