Analytics Implementation Specialist (Web Analytics)

TL;DR

Analytics Implementation Specialist (Web Analytics): Providing web analytics solutions for Tier one clients to enable data-driven interactive strategies with an accent on custom coding, tag management, and solution architecture. Focus on implementing proprietary tracking codes, ensuring implementation quality, and aligning analytics architecture with enterprise KPIs.

Location: Hybrid in Cape Town, South Africa (office attendance average 4 days a week)

Company

hirify.global, part of WPP, is a leading global creative company combining brand experience, customer experience, and commerce to drive growth for blue-chip clients.

What you will do

• Gather business requirements and support the implementation of web analytics through custom coding and integration.
• Design and implement web analytics system architectures aligned with client enterprise-wide business needs and KPIs.
• Manage daily analytics systems, creating and maintaining dashboards and reports to provide actionable insights.
• Develop and conduct training sessions covering digital analytics products and internal ways of working.
• Oversee the development of implementation documentation and perform QA tests for tracking solutions.
• Stay informed on technology roadmaps and industry trends to recommend solutions that improve client capabilities.

Requirements

• Minimum 2 years’ experience in web analytics and tag management.
• Proficiency in marketing analytics tools such as Google Analytics and Adobe Analytics.
• Hands-on experience with Tag Management Systems including GTM, Adobe Launch, or Tealium.
• Technical knowledge of data layers, HTML, CSS, and JavaScript.
• Experience with visual analytics platforms like Google Data Studio, Tableau, or PowerBI.
• Must be based in Cape Town, South Africa with the ability to work in a hybrid model.

Nice to have

• Experience with server-side analytics solutions and event forwarding.
• Knowledge of Google Server-Side services.
• Experience with Adobe Customer Journey Analysis and personalization tools.

Culture & Benefits

• Collaborative hybrid work environment fostering creativity and connection.
• Opportunity to work with prestigious global brands like Microsoft, Coca-Cola, and Ford.
• Career growth within the WPP global network of 26,000 talented people across 55+ markets.
• Inclusive corporate culture committed to equal opportunity and respect.