User Acquisition Manager (Marketing)

TL;DR

User Acquisition Manager (Paid Media): Driving new customer growth through strategic management and optimization of paid media channels with an accent on full-funnel acquisition and budget efficiency. Focus on optimizing CAC and ROAS across Google, Meta, and YouTube to ensure scalable, high-quality user growth.

Location: Tel Aviv-Yafo, Israel

Company

A leading digital intelligence platform that provides data and solutions to help businesses understand digital behavior and drive digital strategies.

What you will do

• Plan, execute, and optimize paid campaigns across Google, Meta, and YouTube to hit monthly acquisition targets.
• Manage budget allocation and pacing while monitoring key metrics like CPC, CPA, ROAS, and CAC.
• Collaborate with Creative and Web teams to develop and test assets and landing pages to maximize conversion rates.
• Perform A/B testing on audiences, creatives, and bidding strategies to enhance efficiency.
• Work with the Analytics team to ensure accurate tracking and attribution via GA4 and Appsflyer.
• Deliver data-driven performance reports and insights to management to inform growth initiatives.

Requirements

• Minimum 2 years of experience managing paid media campaigns in B2B or B2C environments.
• Hands-on proficiency with Google Ads, Meta Ads Manager, and YouTube campaign setup.
• Strong experience with GA4, Excel/Sheets, and reporting dashboards.
• Strong analytical skills with the ability to derive actionable insights from complex data.
• Fluent English proficiency.
• Must be located in Tel Aviv-Yafo, Israel.

Culture & Benefits

• Access to a powerful, world-class digital intelligence product.
• Culture of open dialogue where employees are empowered to bring big ideas to the table.
• Competitive compensation packages and regular team outings/happy hours.
• Comprehensive career growth opportunities, including personalized coaching and Career Week.
• Strong commitment to diversity, inclusivity, and mutual respect.