Product Marketing Manager (iGaming)

TL;DR

Product Marketing Manager (iGaming/Fintech): Developing product positioning and GTM strategies for B2B tech products with an accent on ICP definition and target segmentation. Focus on optimizing conversion funnels, creating sales enablement materials, and aligning product features with customer value.

Location: Remote (Portugal, Spain, Poland, Georgia)

Company

hirify.global is an agency specializing in talent solutions for the tech, iGaming, and fintech sectors.

What you will do

• Own product positioning and messaging.
• Define and refine ICP and target segments.
• Plan and execute go-to-market (GTM) strategies.
• Partner with Performance Marketing to optimize conversion funnels from MQL to SQL.
• Create sales enablement materials, including decks and use cases.
• Ensure alignment between Product, Marketing, and Sales teams.

Requirements

• 1+ year of experience in Product Marketing or B2B Marketing.
• Background in tech, iGaming, fintech, or affiliate sectors.
• Proven track record of launching products or features (GTM).
• Experience conducting customer research (custdev, interviews) and analyzing market trends.
• Strong understanding of B2B funnels and customer journeys.
• Ability to work with data and optimize conversion.

Culture & Benefits

• Competitive salary.
• Friendly and creative work atmosphere.
• Opportunities for professional growth and development.
• Flexible working hours and remote work options.