2 дня назад
Head of Marketing APJ (SaaS)
Мэтч & Сопровод
Для мэтча с этой вакансией нужен Plus
Описание вакансии
Текст:
TL;DR
Head of Marketing APJ (SaaS): Leading the regional marketing strategy and pipeline generation for the APJ region with an accent on demand marketing, customer growth, and ABM. Focus on scaling a high-performing team, operationalizing AI transformation, and driving disruptive growth across diverse market segments.
Location: Singapore (Hybrid)
Company
is a leader in identity security, providing the neutral infrastructure that enables organizations to safely embrace the AI era.
What you will do
- Define and own the comprehensive APJ demand marketing strategy to maximize pipeline across all segments from SMB to large accounts.
- Execute post-sales marketing strategies focusing on customer retention, adoption, and expansion via upsell and loyalty programs.
- Own the regional event strategy, including third-party events and hosted roadshows, to drive community building.
- Lead and mentor a high-performing team of 10+ professionals across regional, partner, and customer growth marketing.
- Collaborate with Global Demand Center and Product Marketing to align messaging and execute strategic ABM approaches.
- Champion and operationalize the "Human + AI" mindset, using generative AI tools for workflow automation and efficiency.
Requirements
- Demonstrated success in B2B APJ marketing with deep knowledge of GTM teams.
- Proven experience leading and scaling high-performing marketing teams.
- Deep understanding of demand, inbound, and account-based marketing (ABM) strategies.
- Experience leveraging generative AI tools for marketing orchestration and content velocity.
- Strong quantitative skills for data-driven decision-making and reporting.
- Location: Must be based in Singapore.
Culture & Benefits
- Comprehensive well-being support systems.
- Opportunities to drive social impact through company-wide initiatives.
- Strong focus on talent development and fostering professional connections.
- Immersive in-person onboarding experience to accelerate impact.
- Culture based on transparency, integrity, and continuous innovation.
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