Senior SEO Analyst (Marketing)

TL;DR

Senior SEO Analyst (Marketing): Developing and executing end-to-end SEO strategies to drive organic traffic and improve search engine rankings with an accent on technical implementations, content optimization, and local SEO. Focus on managing Google Merchant Center catalogs, performing site audits, and translating analytical data into actionable growth recommendations.

Location: Hybrid in San Jose, Costa Rica

Company

hirify.global is a marketing agency that utilizes data and technology to create personalized relationships between brands and consumers across digital media and CRM channels.

What you will do

• Develop and implement comprehensive SEO strategies to increase organic visibility, traffic, and conversions.
• Conduct in-depth keyword research and optimize content structure, on-page elements, and internal linking for landing pages.
• Execute Technical SEO initiatives, including site audits, crawlability, indexation, and schema markup.
• Manage and optimize the Google Merchant Center catalog and implement Local SEO strategies via the Yext platform.
• Develop link-building strategies to acquire high-quality backlinks and improve domain authority.
• Analyze performance using Google Analytics and Search Console to provide regular reports and actionable insights.

Requirements

• 2-3 years of proven experience in a dedicated SEO role.
• Strong understanding of content, technical, and off-page SEO principles.
• Proficiency with SEO tools such as SEMrush, Ahrefs, Moz, Google Analytics, and Google Search Console.
• Experience managing Google Merchant Center and familiarity with Yext.
• Bachelor's degree in Marketing, Business, or a related field.
• Resume and Cover Letter must be submitted in English.

Nice to have

• Experience with e-commerce platforms.
• Knowledge of HTML, CSS, and JavaScript as they relate to SEO.
• Experience in retail or franchise industries.
• Experience working with US clients or markets.

Culture & Benefits

• Competitive health and dental benefits.
• Hybrid work schedules with stipends for internet, phone, and office supplies.
• Tuition reimbursement and a training stipend.
• "Work from Anywhere" allowance for 4 weeks per year.
• Access to mentorship programs, Kepler University, and ongoing professional development.
• Collaborative environment with team-building events and celebrations.