Senior Social Designer (FMCG)

TL;DR

Senior Social Designer (Graphic Design/Motion): Creating high-quality visual content across static, motion, and short-form video for a global FMCG client with an accent on platform-native assets and scalable design systems. Focus on translating creative ideas into high-performing social assets and optimizing production workflows using Gen AI.

Location: Hybrid (London, UK) - 2–3 days per week in office

Company

hirify.global is a specialist in designing, building, and running bespoke in-house agencies and marketing ecosystems for global brands.

What you will do

• Create platform-optimized visual content (static, motion, short-form video) for TikTok, Instagram, and YouTube Shorts.
• Build and maintain scalable design systems, templates, and modular assets for multi-market adaptation.
• Collaborate with Content Creators and Strategists to translate concepts into high-performing social assets.
• Use data and engagement signals to iteratively refine visual approaches and layouts.
• Manage project-level production budgets, including cost estimation and freelancer negotiation.
• Implement and share AI-assisted workflows to optimize ideation and production.

Requirements

• Strong portfolio of social-first design work across static and motion formats.
• Proficiency in Adobe Creative Suite (Photoshop, Illustrator, After Effects, Premiere Pro), CapCut, Canva, or Figma.
• Must be based in London, UK to support hybrid working (2–3 days per week).
• Experience in high-volume, always-on content environments (agency or in-house).
• Advanced experience with Gen AI tools for asset generation and production optimization.
• Experience managing production budgets and negotiating with suppliers.

Nice to have

• Background in the FMCG industry.
• Experience with paid social design requirements (safe zones, performance testing).
• Experience designing for creator or influencer-led content.

Culture & Benefits

• Flexible working arrangements and inclusive recruitment process.
• Opportunity to work at the forefront of AI technology within The Brandtech Group.
• Values-driven culture focusing on ambition, imagination, and inclusivity.
• Environment committed to sustainability with science-based emissions targets.