Copywriter (Digital Marketing)

TL;DR

Copywriter (Digital Marketing): Crafting and refining high-performing copy for diverse clients in the healthcare, home services, and charity sectors with an accent on conversion-driven messaging and brand voice alignment. Focus on optimizing content across websites, landing pages, and email campaigns using data-driven insights and AI tools.

Location: Must be based in South Africa. Requires at least 5 hours of overlap with 9 am–5 pm EST.

Company

A marketing agency with over 17 years of experience helping clients in the US and Canada succeed through premium marketing services.

What you will do

• Write and edit high-performing copy for websites, landing pages, social media, and email campaigns.
• Collaborate with marketing strategists and designers to optimize campaign performance.
• Use conversion rates, CTR, and engagement metrics to refine and improve copy.
• Leverage SEO and AI tools to streamline content production while maintaining quality.
• Ensure all content aligns with specific brand voices and campaign goals.

Requirements

• Professional-level written and spoken English.
• 3+ years of experience as a copywriter or editor in a digital marketing or advertising agency.
• Bachelor’s degree in Marketing, Communications, or a related field.
• Ability to work at least 5 hours overlapping with 9 am–5 pm EST.
• Strong marketing skills with a focus on driving conversions.

Culture & Benefits

• Fully remote work environment with flexible hours.
• Annual salary reviews and competitive compensation.
• Access to premium training programs and an extensive internal knowledge base.
• Professional equipment budget.
• Long-term stability in a company established in 2008.