Content Writer (iGaming)

TL;DR

Content Writer (iGaming): Creating SEO-driven editorial content for the Bojoko platform to support user acquisition in betting and casino markets with an accent on research-backed accuracy and conversion optimization. Focus on implementing SEO best practices, analyzing industry trends, and producing high-quality articles that strengthen brand authority.

Location: Remote (Cape Town, South Africa)

Company

A global sports and betting media group that builds and operates digital brands connecting fans and bettors across 30+ countries.

What you will do

• Write original, high-quality articles following provided briefs, editorial guidelines, and brand tone.
• Conduct research on operators, games, and iGaming regulations to ensure up-to-date and reliable information.
• Apply SEO best practices including keyword placement, internal linking, and metadata optimization.
• Collaborate with SEO specialists and Content Managers to update and refresh existing content for better performance.
• Ensure all content complies with editorial standards and relevant iGaming regulations.
• Self-proofread work to minimize editing requirements and maintain high quality.

Requirements

• Proven experience in content writing, journalism, or digital editorial roles.
• Solid understanding of SEO fundamentals and content optimization techniques.
• Fluent or native-level English.
• Ability to write engaging and trustworthy content with strong attention to detail.
• Strong organizational skills and ability to meet deadlines consistently.
• Experience or strong interest in iGaming, online casinos, and sports betting.

Nice to have

• Knowledge of the South African iGaming market.
• Experience with CMS platforms and SEO tools.

Culture & Benefits

• Fully remote work environment with flexible collaboration across time zones.
• Opportunity to work with a passionate, multicultural team of experts from 20+ nationalities.
• Direct impact on content performance and growth for a fast-growing brand.
• Career development opportunities within a global media company.
• Competitive compensation based on experience and expertise.